87% of industry professionals say they use video in their digital marketing strategy 92% of marketing professionals are able to make videos with assets they already have Video content marketing can increase brand awareness by 54% Video is currently dominating content marketing trends. It’s been shown to give a huge boost to lead generation, conversions, […]

Content marketing is less expensive than paid advertising by 62%, and creates three times as many conversions Voice search is an increasingly growing industry, expected to earn over $40 billion by 2022 53% of marketing strategies utilize interactive content to generate leads 2019 was a big year for the digital marketing game. Google released its […]

Over 70% of marketing strategies miss out on optimizing ads with customer behavioral data 53% of content marketing uses interactive content to generate leads 27% of marketing professionals find budgeting costs to be the most challenging What do job interviews, investor pitches, and digital marketing strategies have in common? It’s not hard to spot. If […]

39% of marketing professionals think evaluating ROI is their top challenge 64% of marketers want to know how to devise better marketing strategies Email marketing, event marketing, and content marketing are the top lead generation strategies Your business marketing plan isn’t just a tool for increasing sales. It’s how your brand will be represented in […]

There are about 600 million visual searches on Pinterest every month. Image-based Ads have an 8.5% conversion rate, and Pinterest is estimated to earn $ 1 billion a year in ad profit by 2020. It is projected that by 2021, brands that incorporate visual search and voice search in their websites will have an increase […]

As of July 2019, three of the most popular messaging apps are WhatsApp, Messenger, and WeChat 61% of consumers are in favor of personal messages from businesses 51% of customers have a high propensity to shop with a business if it offers instant messaging Do you know that more than half of the US population […]

21% of marketers write for search engines. 91% of content gets no organic traffic from Google. 50% of search queries are more than four words.   With the New Year coming, it will be important to stay on top of trends and make sure you have your keyword lists optimized for potential changes. Here are […]

78% of content marketers incorporate press release services into their content strategy. 44% of journalists say that press releases are the most trustworthy source of brand-related information. 61% of marketers say generating traffic and leads is their top challenge.   The press release is not dead. In fact, it’s the key to good public relations […]

Worldwide digital ad spend is predicted to reach over $375 billion by 2021. 47% of shoppers are open to buying items from a bot. Google receives over 100 billion search queries per month. Bots Cut out the middleman! Bots provide a direct line between your customers’ problem and the best solution. Through integration with a […]

Today’s consumers spend more than 5 hours per day on their smartphones. 57% of the online traffic in the United States is coming from smartphones and tablets. On average, people check their phones 150 times per day and spend at least 1 minute and 10 seconds in each mobile session.  Whether we’re willing to admit […]