Only 17% take advantage of landing page A/B tests to drive conversion rates. Nearly half of digital marketing experts say they test different subject lines to strengthen their email marketing. 71 percent of businesses run two or more A/B tests per month. Looking for ways to improve performance on your ad campaign? Maybe you’re trying […]

  70% of marketers say SEO is more effective than PPC for sales. 21% of marketers write for search engines. 50% of searches are four or more words.   With the introduction of the New Year coming up, it is a good idea to take stock of what you have accomplished in terms of digital […]

34% of bloggers say regular updates produce steady results. 72% of marketers describe content creation as the most effective optimization tool. 60% of blogs write 1-5 guest posts per month as a part of their strategy.   Writing guest blogs for partners can be an extremely lucrative practice for a number of reasons, so here […]

  60% of Google Searches are done on a mobile. 44% of referral traffic goes through Google. SEO can drive a 14% Conversion rate on average.     When it comes to optimizing your content one of the best thongs you can do is to go through your evergreen content and find things you can […]

  Welcome emails have an opening rate of 82%. Personalized subject lines get emails opened 50% more often. Videos in emails can increase open rates by 300%.     Email strategy has taken some drastic turns and twists over the last few years, but here’s how you can get your email strategy ready for the […]

93% of online experiences start with a search. 61% of all visits from social media come from Facebook. More than 50 million businesses use Facebook.       Include Lengthier Content Longer and better content is king. One of the trickiest things to add to any approach at improving the SEO on your pages and […]

Email is the third most influential source of information for B2B audiences, behind only colleague recommendations and industry-specific thought leaders. 86% of business professionals prefer to use email when communicating for business purposes. 56 percent of brands using emoji in their email subject lines had a higher open rate, according to a report by Experian. […]

Email marketting allows for direct communication from a company to its audience. It continually proves to be one of the most efficient forms of digital marketing, yet many ineffectively or even misuse the tool. The following is a list of practices for getting the most out of your email marketing efforts. Four Key Email Marketing […]

Email marketing has been known to generate a powerful response to digital campaigns. However, to create an effective email, your business will need to understand the best email marketing tools and when to send them. Does Timing Really Matter?   Timing is Key We all know timing is everything and that also applies to your […]