Digital Marketing is absolutely necessary for any business looking to grow and expand. Here are some of the best reasons why you should also look into digital marketing if you haven’t already. Measurable Results See your company grow in real time. One of the top reasons why digital marketing has succeeded in surpassing traditional marketing […]

Link building is an important part of developing your business’s presence online. Here are 3 reasons to update your links for the new year. Brand Building   Link-building helps in establishing you as an authority in your areas of specialty. Linking your site to high-reputable websites is beneficial. High-quality content linked to authoritative sites assists […]

Advertising on Facebook can be one of the best ways for your business to increase brand awareness, drive website traffic and convert customers. And with an estimated 83% of all marketers actively pursuing social media marketing initiatives in 2018, we’re not the only ones who think so. Now more than ever, sound strategies and tactics will […]

Increased Brand Awareness   Social media is one of the most cost-effective digital marketing techniques used to organize content and increase business visibility. Create social media profiles for your business on all the relevant platforms. Create awareness of these profiles among people such as employees, business partners, and sponsors and get them to “like” or […]

Facebook changed its algorithm to favor content from friends and family last January. As a result, only an estimated 2% of your own followers will now see your business’s posts. With over 2.27 billion monthly active users, having a sound Facebook marketing strategy has never been so important to the success of your business. Let’s […]

Facebook ads have changed tremendously since they were first introduced and are now a major part of the digital marketing business. Here are some benefits to remember next time you consider using Facebook for your business. Fine-Tuned Targeting   Facebook offers a plethora of targeting and retargeting options so you can show your ads to […]

Here are some of the basics around how Google ads work for your business.   Keywords   In a nutshell, you pick some keywords that a searcher might use on Google, then create an advert that will appear on the SERP based on those keywords. Of course, you’re probably not going to be the only […]

The methods that are used for local SEO can differ from those used for general SEO. Here we will go over some of the differences, so you can develop a strategy. Benefits   Local SEO (Search Engine Optimization) is an incredibly effective way to market your local business online. It helps businesses promote their products […]

Facebook Ads are one of the best ways to spread the word about your new business. Here are some points on why they are so useful. Audience   Facebook started out as a social network for college students back in 2004. Now, more than a decade later, the platform is used by almost everyone who […]

The one constant when it comes to marketing online is that it’s always changing. This is especially true in the world of social media and social media marketing. As the calendar gets ready to change to 2019, it’s important to get a head start on the changes we will see in the new year. Let’s […]