When it comes to improving the reach of your advertising, Google Adwords is a must. This method will allow you to track results in real time. Visible Results   Google Adwords provides users with a plethora of free tools and metrics, so you can get a live pulse of your campaign every minute of every […]

If you know anything about digital marketing, you probably know that SEO is important. There are many ways to earn a higher ranking in Google’s algorithm. Link building is one of them. Learning to use link building in Boca Raton or anywhere can be very helpful for your business.     Learning Link Building What […]

Have you noticed the sponsored results that appear on a Google search engine results page? Those are Google ads, and they can be paid for by businesses to bring more traffic to their websites. So, what exactly are Google ads, how do they work, and why should you run them? Keep reading to find out […]

SEO is one of the most important aspects of digital marketing. Understanding SEO can help the online presence of your business. The more you know, the better your results will be. Whether you want to use SEO in Lake Worth or anywhere, be sure to continue to increase your knowledge.   What are the basics […]

With all the different types of marketing out there, many people forget about email marketing. But, people don’t realize how essential email marketing is. So, while there are lots of things explaining how email marketing doesn’t work anymore, it’s not all true. However, people can benefit from emails, and marketers still get a real payoff. So, let’s put […]

Why do we write content consistently? It all comes back to Search Engine Optimization. SEO is the process of creating content that Google and other search engines will “like.” This is all in hopes that it’ll rank on the first page of search results, urging people to click on your website. However, we can’t always […]

Nearly half of search engine users are going mobile. Rather than sitting down at a computer, they’re reaching for their phones and tablets. And, this upward trend has search engines reevaluating how they analyze and determine site rankings. Google is officially moving more sites to their “mobile-first indexing,” meaning that search engine optimization for websites […]

Retargeting is an important part of any internet marketing strategy. While you want to bring in fresh, new leads, return customers are essential as well. These people provide a lot of value for your business. So, you need to understand who your demographic is in order to target them efficiently and effectively. Keep reading to […]

If your business uses Google advertising, the word “ad-blocker” may sound like the bane of your digital marketing strategy. Third-party apps have been allowing internet users to rid their pages of advertisements from Google for a long while now. And, now Google Chrome is looking to bring on their own ad blocker. But, it’s not […]

It’s the year of the video. Live video, behind the scenes content, and so forth – businesses looking to be successful online need to invest in video. But, where should these videos go? There are some usual suspects, including YouTube and Facebook. But now, Google My Business has put themselves in the arena. What Is […]