As the most widely used search engine, Google makes competition for attention more difficult every day. While the tool allows everyone the ability to be seen, the vast amount of businesses competing means you need to stand out. Helping people find your business with Google AdWords advertising is tapping into the true potential of the […]

On Tuesday, May 23rd, important new announcements were made at the Google Next Marketing Conference. For digital marketers, this is welcome news for improvements on Google AdWords functionality and reporting. The three biggest announcements were related to accelerated mobile pages (AMPs), Google Attribution and Store Sales Measurement. These tools are will improve marketer’s accuracy and […]