81% of businesses use video as a marketing tool — up from 63% over the last year 6 out of 10 people would rather watch online videos than television The number of people watching video on mobile devices rises by 100% every year The digital marketing landscape of content creation is taking cues from social […]

87% of businesses have been using video as a marketing tool since 2019. 42% of customers prefer live chat than email (23%) or social media (16%) as a customer service tool. 87% of people prefer watching content online over TV if it means getting behind-the-scenes content. It’s definitely a trying time for all of us. The current […]

Content marketing is less expensive than paid advertising by 62%, and creates three times as many conversions Voice search is an increasingly growing industry, expected to earn over $40 billion by 2022 53% of marketing strategies utilize interactive content to generate leads 2019 was a big year for the digital marketing game. Google released its […]

Have you created a new blog? That’s great! But creating the blog is only half the battle. You also need to get traffic to it. It is useless to develop fantastic content if no one gets to read it. So it is essential to look for ways on how you can increase traffic to your […]

39% of marketing professionals think evaluating ROI is their top challenge 64% of marketers want to know how to devise better marketing strategies Email marketing, event marketing, and content marketing are the top lead generation strategies Your business marketing plan isn’t just a tool for increasing sales. It’s how your brand will be represented in […]

We, marketers, are always running errands. Creating content, posting on social media, running a newsletter, recording a podcast, shooting a video, and hopefully stay sane is one of the biggest challenges of marketing teams. There’s always something to do, engage, publish, and develop when it comes to marketing activities. Deadlines after deadlines, it’s hard to […]

78% of content marketers incorporate press release services into their content strategy. 44% of journalists say that press releases are the most trustworthy source of brand-related information. 61% of marketers say generating traffic and leads is their top challenge.   The press release is not dead. In fact, it’s the key to good public relations […]

  Welcome emails have an opening rate of 82%. Personalized subject lines get emails opened 50% more often. Videos in emails can increase open rates by 300%.     Email strategy has taken some drastic turns and twists over the last few years, but here’s how you can get your email strategy ready for the […]

Average US smartphone user receives 46 app push notifications per day 40% of web push notification senders belong to either the eCommerce or media, publishing & blogging sectors Opt-in rates are much higher on Android devices (91.1%) than iOS (43.9%); users for the latter have to actively opt-in, while the former are automatically enrolled, say […]

Email is the third most influential source of information for B2B audiences, behind only colleague recommendations and industry-specific thought leaders. 86% of business professionals prefer to use email when communicating for business purposes. 56 percent of brands using emoji in their email subject lines had a higher open rate, according to a report by Experian. […]