Content marketing is less expensive than paid advertising by 62%, and creates three times as many conversions Voice search is an increasingly growing industry, expected to earn over $40 billion by 2022 53% of marketing strategies utilize interactive content to generate leads 2019 was a big year for the digital marketing game. Google released its […]

Have you created a new blog? That’s great! But creating the blog is only half the battle. You also need to get traffic to it. It is useless to develop fantastic content if no one gets to read it. So it is essential to look for ways on how you can increase traffic to your […]

39% of marketing professionals think evaluating ROI is their top challenge 64% of marketers want to know how to devise better marketing strategies Email marketing, event marketing, and content marketing are the top lead generation strategies Your business marketing plan isn’t just a tool for increasing sales. It’s how your brand will be represented in […]

We, marketers, are always running errands. Creating content, posting on social media, running a newsletter, recording a podcast, shooting a video, and hopefully stay sane is one of the biggest challenges of marketing teams. There’s always something to do, engage, publish, and develop when it comes to marketing activities. Deadlines after deadlines, it’s hard to […]

78% of content marketers incorporate press release services into their content strategy. 44% of journalists say that press releases are the most trustworthy source of brand-related information. 61% of marketers say generating traffic and leads is their top challenge.   The press release is not dead. In fact, it’s the key to good public relations […]

  Welcome emails have an opening rate of 82%. Personalized subject lines get emails opened 50% more often. Videos in emails can increase open rates by 300%.     Email strategy has taken some drastic turns and twists over the last few years, but here’s how you can get your email strategy ready for the […]

Average US smartphone user receives 46 app push notifications per day 40% of web push notification senders belong to either the eCommerce or media, publishing & blogging sectors Opt-in rates are much higher on Android devices (91.1%) than iOS (43.9%); users for the latter have to actively opt-in, while the former are automatically enrolled, say […]

Email is the third most influential source of information for B2B audiences, behind only colleague recommendations and industry-specific thought leaders. 86% of business professionals prefer to use email when communicating for business purposes. 56 percent of brands using emoji in their email subject lines had a higher open rate, according to a report by Experian. […]

Cisco predicts that video content will represent 80% of all internet traffic by 2021. Every month, 85% of internet users in the U.S. watch online video content on any of their devices. 54% of internet users want to see more video content from a business they support. These statistics show that the right time for […]

Google Ads are the most popular way to see measurable progress on your websites. 65% of paid Google search result clicks go through mobile devices. Google owns 71% of search market share.     Because Google ads are so popular with many online advertisers, those that are new to the system can forget to employ […]