Social media has become a huge part of marketing. What’s crazy is they’re all fairly new. The oldest of the current popular ones – Facebook – was launched in 2004 and didn’t become a social media powerhouse until years later. For a business, having influence on social media has pretty much become a necessity at […]

Videos on Facebook receive 8 billion views per day One-third of people on the internet use YouTube Users watch 2 billion videos on Twitter per day Creating awesome video content is one thing, but did you know that you should handle video posting differently for all of the popular social media platforms? That’s right! Social […]

You just published your blog post or video, and you’re super excited, but no one’s liking or commenting. That probably means no one’s sharing it either. No matter how good you think your content might be, it won’t reach its true potential if no one is sharing your work. That’s why you need to find […]

Facebook is the most popular social media channel for digital marketers producing content Instagram provides the second-highest ROI for marketing efforts Increasing brand exposure is the most commonly cited benefit of social media marketing Cultivating a social media presence for your business can seem like throwing wet spaghetti against the wall – trying to see […]

54% of people use social media to research new products 5 billion social media users are active daily 73% of digital marketing experts believe social media marketing is effective for businesses Social media is one of the best tools today for cultivating brand awareness. You can get more views on your website and other digital […]

81% of businesses use video as a marketing tool — up from 63% over the last year 6 out of 10 people would rather watch online videos than television The number of people watching video on mobile devices rises by 100% every year The digital marketing landscape of content creation is taking cues from social […]

97% of businesses use social media to reach their target audience People are spending 20% more time in apps daily due to the COVID-19 quarantine 55% of adults in the US are getting Coronavirus news from social media In a world being rocked by quarantine and social distancing, people are looking to online sources for […]

81% of digital marketing professionals say interactive content is more effective than static content in grabbing attention. Interactive content generates twice as many conversions as static content. 88% of digital marketing professionals say interactive content helps them stand out against competitors. The way technology keeps evolving, more and more innovations are being made that make […]

81% of U.S. users have at least one account on social media, and over 50% have more than one. More than 80 million small businesses have Facebook Pages. Instagram ads can potentially reach over 849 million users. Social media has arguably experienced the most growth of any digital marketing strategy. Its impact on business growth […]

On average, 1 billion people use Instagram in a month. According to the Pew Research Center, the largest demographic group using Instagram are 18-24  years old. Instagram garners nearly 3.5 billion likes on a daily basis.   Someone’s just added a new post. We look at the image, read the caption, and double-tap to “like”. […]