There are many reasons why you need to get a leg up on the competitors in your industry. This is a great way to get started by compiling a “competitor profile”. In essence, this profile helps get you in the mindset of the direction your company needs to take. Let’s take a look at how a cheap website company can help you!
How Do I Create a Competitor Report?
1. Overall Performance
In the first place, you need to be able to factor in the competitors’ overall performance. Take a look at their rankings and their influence on social media. You consider them competition because, well, they’re taking your desired audience.
Instead of looking at your competition stealing your audience, ask yourself, “What are they doing better?”. Take note of what they are doing and use it as inspiration so you can get your company’s head above water.
That said, performance is everything in a digital marketing campaign. Putting the efforts in is great but the numbers must translate into results.
Next, begin your report by looking at the content your competitors are producing. This includes but is not limited to blogs, ads, social media posts, and videos. Content mediums are at the heart of a successful digital marketing campaign and that’s why this is the main focus.
The basis of marketing is the essence of the work you put in. The most diligent work-ethic goes into crafting original writing or getting the right angle for a photoshoot. Each of these aspects makes a significant difference as it is denoted into the final product—lead generation.
So, blogs should be written based on in-depth expertise on a topic in your industry. This provides the reader with more information before buying your product or service. Today, social media is critical for digital marketing, so competitors will always use authentic images or even add themes to their Instagram gallery.
The main detail an audience needs to see is your own creative approach to presenting your products. This is what your competitors are doing and makes all the difference.
3. Service/Product Updates
In addition, have you been noticing a few changes on your competitors’ website? Thus, meaning that they have been producing double the copy for their products online. In this case, you should flag this area as a high-action or “priority” means of execution that can be non-consistent.
We recommend paying close attention to how frequent they announce a new product or service and what efforts they are putting out there. As such, they might be rolling out better products to your audience even before you’ve thought of them.
Take note of the time stamp that is on these posts or as they publish them on their website. If you are being honest with yourself, you probably haven’t updated your website or services in a long time.
4. Customer Satisfaction
Furthermore, customer satisfaction is a very important aspect that seems unbeatable by the competition. Look at the number of followers their social media pages have to get a better idea of their online influence. It should also be noted that customer reviews greatly factor in to the level of quality a company is producing.
Not too many people think about it in this sense, but customer reviews hold the power to a company’s success. These reviews should be authentic, and not generated by people from your own business. It is intended to provide people with an insider’s point of view regarding their own experiences with the company.
Last but not least, the best part of staying on top of the competition is to delegate and maintain good management. It is important to keep levels of communication open and make sure that the message is clearly delivered.
Think about it. Your competition is just as good as the clarity of management just like moving parts in a machine.
6. Mobile Users
Ultimately, make sure that you are optimizing every campaign to suit mobile devices. Did you know that over 60% of people visit websites from their mobile device? That’s why it is important that you are taking it upon yourself to get started right away to leverage your competitors.
So, keep up the mobility by standing on top of the latest trends to keep your company shining. We want you to be able to reach users not just through a variety of mediums but making those mediums discoverable to your audience.
Always ensure that your images on social media are re-sized justly so, in order to keep loading speeds quick.
Are You Looking for a Cheap Website Company?
All in all, it is important that you are staying on top of the best tips and tricks in order to reach out to your audience. That’s why it is essential that you are taking charge of the greatest takeaways for industry-like competition. We are your experts for everything digital! Contact us today for a FREE website evaluation so you can get started!
Tapkannia is a graduate of Florida International University with a B.A. in Political Science and a minor in International Relations. She enjoys being a part of a team working on media and digital marketing strategies. She finds solace in the written word and producing quality content.