Whether you are just getting your business off the ground, or you are simply looking to expand your reach, Chicago content marketing is an important aspect of your business.
There is much more to digital content marketing than just creating a Facebook page and posting information about your business. It’s not always about what you say, but how you say it.
What Your Business Needs to Know About Chicago Content Marketing:
The Key to Keywords
When it comes to Chicago content marketing it’s not just what you say, but how you say it. Keywords not only help in conveying your message, they also help clients or prospective clients find you. Find out what your client base is searching for online. What is it you are trying to provide to your customer base? How do they go about searching for that? Come up with some keywords that answer those questions that your customer is likely to search for.
Links Are Your Friend
You have your keywords and are ready to start getting your content out there. Now, you want it to be easily findable, not only by search engines but by your customers as well.
Using links in your writing is almost as important as the content itself. If your content doesn’t have links, it doesn’t get ranked. If it doesn’t get ranked, it makes it nearly impossible to be found.
Social Media Is For More Than Just Cat Memes
Everyone has a Facebook account these days. I have one, you have one, your 90-year-old grandmother has one. Use this to your advantage.
Have a new product or service available? Post in on your company’s Facebook page. Have you made some changes to your office? Post a pic up on Instagram. Change your office hours? Send a tweet. So many people use social media to get their news and information today, so give them what they want.
It is also important to know when to post. If you are going to take the time to post to social media, you want to do it when the most possible people will see it. Do your research and see when your customer or client base is most likely to be online. It might be 6 am, it might be 6 pm, but posting during a high traffic time will help in making sure what you are trying to convey gets seen by as many people as possible.
When it comes to content marketing, it’s more than just writing content and posting it on your website. You not only have to make sure that it is something your customer base wants to read about but that it also gets to them. Utilizing keywords, links, and social media will help get your customers what they need to know and help in establishing new clients or customers as well. Contact our content marketing team today to find out how we can assist you with your digital marketing needs.
With a degree in communication from the University of Central Florida, Dan has an extensive background in writing. Dan has written for many different types of entities including television news, newspapers and magazines, and real estate. He enjoys the creative freedom that comes with writing and being able to express his thoughts and ideas to a wide ranging audience.