Chicago Content Marketing I What Does My Business Need to Know?

No Comments

Whether you are just getting your business off the ground, or you are simply looking to expand your reach, Chicago content marketing is an important aspect of your business.

There is much more to digital content marketing than just creating a Facebook page and posting information about your business. It’s not always about what you say, but how you say it.

What Your Business Needs to Know About Chicago Content Marketing:

The Key to Keywords

When it comes to Chicago content marketing it’s not just what you say, but how you say it. Keywords not only help in conveying your message, they also help clients or prospective clients find you. Find out what your client base is searching for online. What is it you are trying to provide to your customer base? How do they go about searching for that? Come up with some keywords that answer those questions that your customer is likely to search for.

How do I get Chicago digital marketing?

Links Are Your Friend

You have your keywords and are ready to start getting your content out there. Now, you want it to be easily findable, not only by search engines but by your customers as well.

Using links in your writing is almost as important as the content itself. If your content doesn’t have links, it doesn’t get ranked. If it doesn’t get ranked, it makes it nearly impossible to be found.

Why do I need Chicago content marketing?

Social Media Is For More Than Just Cat Memes

Everyone has a Facebook account these days. I have one, you have one, your 90-year-old grandmother has one. Use this to your advantage.

Have a new product or service available? Post in on your company’s Facebook page. Have you made some changes to your office? Post a pic up on Instagram. Change your office hours? Send a tweet. So many people use social media to get their news and information today, so give them what they want.

It is also important to know when to post. If you are going to take the time to post to social media, you want to do it when the most possible people will see it. Do your research and see when your customer or client base is most likely to be online. It might be 6 am, it might be 6 pm, but posting during a high traffic time will help in making sure what you are trying to convey gets seen by as many people as possible.

When it comes to content marketing, it’s more than just writing content and posting it on your website. You not only have to make sure that it is something your customer base wants to read about but that it also gets to them. Utilizing keywords, links, and social media will help get your customers what they need to know and help in establishing new clients or customers as well. Contact our content marketing team today to find out how we can assist you with your digital marketing needs.

With a degree in communication from the University of Central Florida, Dan has an extensive background in writing. Dan has written for many different types of entities including television news, newspapers and magazines, and real estate. He enjoys the creative freedom that comes with writing and being able to express his thoughts and ideas to a wide ranging audience.

Free Internet Marketing Analysis

Our team is ready to review your website, your search rankings, and social media presence. We'll provide you with some tips to help you propel traffic, drive leads and increase revenue.

RSS Test

  • Cracking the Code of Domain Authority: What Is It and How to Improve it June 29, 2020
    Domain authority (DA) correlates with search engine result pages There are over 40 variables used to calculate domain authority Backlinking is critical in increasing domain authority How do you determine your online success? How about the strength of your online presence? These are the questions that online marketers contend with regularly. The truth is that […]
    Orlando Gonzalez
  • Adapt or Die – Being an Early Adopter to New Social Media Platforms June 26, 2020
    Social media has become a huge part of marketing. What’s crazy is they’re all fairly new. The oldest of the current popular ones – Facebook – was launched in 2004 and didn’t become a social media powerhouse until years later. For a business, having influence on social media has pretty much become a necessity at […]
    Michael Demyan
  • How to Improve Your Mobile Marketing June 26, 2020
    40% of online transactions happen on a mobile device 51% of marketing budgets are put into mobile ads 4 billion people use the internet on mobile Not long ago, companies weren’t putting much thought into mobile marketing. It’s hard to believe that smartphones aren’t really that old. When they first came out, there wasn’t much […]
    Michael Demyan
  • How to Optimize Video for Different Social Media Platforms June 25, 2020
    Videos on Facebook receive 8 billion views per day One-third of people on the internet use YouTube Users watch 2 billion videos on Twitter per day Creating awesome video content is one thing, but did you know that you should handle video posting differently for all of the popular social media platforms? That’s right! Social […]
    Michael Demyan
  • Unethical Marketing is Hurting Your Business, Here’s How to Change it June 25, 2020
    56% of Americans stop buying from brands they believe are unethical 75% of consumers say they would take action against irresponsible companies Black hat marketing practices can get your business banned from search engines Not sure if you’ve noticed but the world is changing and it’s happening fast. What we value about a company is […]
    Orlando Gonzalez
  • 7 Ways You Can Lower Your Website’s Bounce Rate June 25, 2020
    If you had it your way all the time, people would be spending hours on your website right before converting, but unfortunately that’s not the case. People have short attention spans, which can result in a high bounce rate. Only 28 percent of words are actually read on a web page. Your website needs to […]
    Michael Demyan
  • 8 Ways to Boost YouTube Traffic for Your Business June 23, 2020
    70% of what people watch on YouTube is determined by its recommendation algorithm 73% of U.S. adults use YouTube 500 hours of video are uploaded every minute The majority of Americans watch videos on YouTube, so if you’re not using it to advertise for your business, it’s definitely something you should look into. YouTube is […]
    Michael Demyan
  • How to Build Trust and Rapport to Maximize Your Business June 18, 2020
    86% of buyers are willing to pay more if it means a better customer experience. 75% of consumers prefer companies that offer rewards 65% of business comes from existing customers The most important factor in a strong relationship with your clients is trust. Trust is the thread that weaves through every healthy relationship, and that’s […]
    Orlando Gonzalez
  • Your Content is Boring – Here’s How to Boost Engagement June 11, 2020
    You just published your blog post or video, and you’re super excited, but no one’s liking or commenting. That probably means no one’s sharing it either. No matter how good you think your content might be, it won’t reach its true potential if no one is sharing your work. That’s why you need to find […]
    Michael Demyan
  • How to Optimize Your Social Media Accounts for Business June 1, 2020
    Facebook is the most popular social media channel for digital marketers producing content Instagram provides the second-highest ROI for marketing efforts Increasing brand exposure is the most commonly cited benefit of social media marketing Cultivating a social media presence for your business can seem like throwing wet spaghetti against the wall – trying to see […]
    Alexandra Gomez

More from our blog

See all posts