Artificial intelligence (AI) is being talked about all over the business world. This new technology allows machines to learn from experience, and perform some tasks like humans. Many people are skeptical with what this will mean various industries, specifically marketing. There is no doubt that this developing technology will affect marketing campaigns, metrics, and how we view the profession. Here is how a Chicago digital marketing company thinks AI will affect the digital marketing industry.
More Personal Ads
AI is changing our abilities to analyze data efficiently and effectively. This means more personal ads to connect with your consumers. Essentially, AI can remember and learn a consumer’s behavior. For example, AI can us a consumer’s browser history to quickly deliver a relevant ad directly to them. As a result, campaigns can become ultra personalized by knowing which consumers to target and which ones to avoid.
Marketing is traditionally a one-way channel. Businesses can craft a message, choose who deliver it to, when to deliver it and how to deliver it on social media or over the internet. With AI, consumers will be able to better interact and engage with this message. This includes providing feedback instantly and asking specific questions.
More Creative Time
A crucial aspect of marketing is analyzing data in order to target consumers. With new AI technologies, analyzing this data will become faster Making decisions from this data will also speed up. As a result, executives and employees will have more time to focus on non-automated and repetitive tasks. This will allow for a flow of creative ideas, and ultimately an improvement in quality.
Finding a Chicago Digital Marketing Company
There are many predictions about how AI will affect the digital marketing world. To ensure your business is best utilizing the latest marketing technology, contact Digital Resource. This Chicago Digital Marketing Company will ensure that as technology continues to affect the digital space, your content remains of the highest quality.