Many companies shy away from email marketing because they think it’s an outdated approach. Just because it’s older though doesn’t mean it’s outdated. Email marketing is still an effective approach. Let’s take a look at some of the ways that email marketing is still effective from a Chicago email marketing company.
Creates Lasting Relationships
Receiving emails that are consistently appealing helps prospects and customers feel connected to your brand. A brand with a strong email marketing strategy can turn them into the people turn to for the latest industry news.
They Can Be Personalized and Targeted
Unlike other marketing channels, marketing emails can be highly targeted and personalized down to an individual user level. In fact, with email marketing, you can analyze user data, segment your contact lists based on common factors and then send emails addressing the specific needs of recipients. The people receiving these emails will appreciate this and be more likely to interact with you.
After the initial campaign startup cost, the cost of sending emails is often less than a penny per message. With email marketing, you won’t have to worry about media buys or postage or print charges.
It’s Measurable and Testable
One of the great things about mail marketing is that there are metrics that can be measured, such as delivery rate, open rate, and click-through rate. These metrics can be used to determine what works and what doesn’t from an email marketing perspective. Email marketing also lends itself well to A/B testing. Marketers can test several different elements, including subject line and email length.
Are You Interested in a Chicago Email Marketing Company?
Email marketing might be an older technique, but it is certainly still valuable. Contact ustoday to learn how we can work with you to run a successful email marketing campaign.
With a degree in communication from the University of Central Florida, Dan has an extensive background in writing. Dan has written for many different types of entities including television news, newspapers and magazines, and real estate. He enjoys the creative freedom that comes with writing and being able to express his thoughts and ideas to a wide ranging audience.