If a tree falls in the woods and no one hears it, did it even fall? If you post on Facebook and no one sees it, did you really ever post it? Chicago Facebook Ads are here to help! Facebook Ads increase your brand awareness, conversions, engagement, store visits, and more.
Build Brand Awareness
The first step to a successful business is to build brand awareness. Chicago Facebook Ads reach people who are more likely to pay attention to your ads, all while increasing your brand awareness. The most important step is to post the recommended image size, which in this case is 1,200 x 628 pixels. The image should also include minimal text. If there is too much text in the image you are using for your Facebook Ad, Facebook will not approve the advertisement.
If you are using a video to build brand awareness, make sure you capture your audience’s attention quickly. Social media users scroll quickly on mobile so it’s critical to engage them immediately. Include your brand or product early and upload a sound file to get their attention when users scroll with sound on. Also, make sure your video is of high quality. Facebook supports videos up to 4 GB and must be under 120 minutes long.
You can also use Chicago Facebook Ads to increase conversions. You can optimize your ad to get people to take specific actions on your website, such as buying a product or signing up for a newsletter. Just be sure to include the link you want people to go to in your advertisement.
Facebook is constantly changing their newsfeed algorithm, making it harder for your customers to see you online. It is very common that even though your customer “likes” you on Facebook, they will not see your post. If you want to make sure you get in front of them, you can boost your post. You’ll reach more people and get more engagement, including more likes, comments, shares, and photo views.
More Store Visits
Want to increase the number of people that visit your store? There’s a Facebook Ad for that! Set up your location structure on your Facebook page, then start creating ads specific to a certain location using a single creative template. You can use the same recommended image size for these ads, 1,200 x 628 pixels. This recommended image size ensures your image always looks high quality.
Include Call-to-Action Buttons in Chicago Facebook Ads
Utilize Facebook’s call-to-action buttons to tell people what you want them to do when they see your ad. Facebook currently has seven different call-to-action buttons. Some of them are Call Now, Get Directions, and Learn More. These built-in buttons allow you to guide your audience to click on your ad now and take the next step.
Jules is an experienced marketing professional from Jupiter, Florida. She has experience in social media marketing, with a unique focus on dental practices. With a Bachelor of Science from the University of Florida, Jules brings professional and creative ideas to the digital marketing field.
81% of U.S. users have at least one account on social media, and over 50% have more than one. More than 80 million small businesses have Facebook Pages. Instagram ads can potentially reach over 849 million users. Social media has arguably experienced the most growth of any digital marketing strategy. Its impact on business growth […]
69% of potential employees won’t apply to a business that has a bad reputation 92% of consumers read online reviews before deciding to engage with a business 85% of people think online reviews are as valuable, or more, than personal recommendations Your personal reputation isn’t so different from your business’s reputation online, except that online […]
87% of industry professionals say they use video in their digital marketing strategy 92% of marketing professionals are able to make videos with assets they already have Video content marketing can increase brand awareness by 54% Video is currently dominating content marketing trends. It’s been shown to give a huge boost to lead generation, conversions, […]
35% of the workforce in the U.S. is made up of Millennials, the largest generation represented 70% of Generation X would rather work independently than collaboratively, and they have earned the most college degrees (35% over Millennials at 19%) Generation Z now accounts for 5% of the workforce Part of managing a business and creating […]
Content marketing is less expensive than paid advertising by 62%, and creates three times as many conversions Voice search is an increasingly growing industry, expected to earn over $40 billion by 2022 53% of marketing strategies utilize interactive content to generate leads 2019 was a big year for the digital marketing game. Google released its […]
Over 70% of marketing strategies miss out on optimizing ads with customer behavioral data 53% of content marketing uses interactive content to generate leads 27% of marketing professionals find budgeting costs to be the most challenging What do job interviews, investor pitches, and digital marketing strategies have in common? It’s not hard to spot. If […]
Have you created a new blog? That’s great! But creating the blog is only half the battle. You also need to get traffic to it. It is useless to develop fantastic content if no one gets to read it. So it is essential to look for ways on how you can increase traffic to your […]
When you do simple research for the top web design resources and tools, you’ll be flooded with hundreds of ideas. From one side, it’s great because you get a chance to find a tool designed specifically to help you out. From the flip side, the decision-making process can last for hours and even days. So, […]
As designers and developers, our web team always works to put themselves in the shoes of the intended audience. So, when a local criminal defense attorney with 35+ years of experience came to Digital Resource for a website revamp, we had our work cut out for us. The Problem Our goal was to redesign and […]
The Problem 0 to 100? Try 1000 to 1! A local home services company was building beautiful outdoor kitchens for luxurious, tropical homes. What they were not building was a successful SEO strategy that would bring in more business. The Strategy Let us paint you a picture. This company could not be found in the […]