Chicago Facebook Ads | Ultimate Guide to Facebook Ads

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If a tree falls in the woods and no one hears it, did it even fall? If you post on Facebook and no one sees it, did you really ever post it?  Chicago Facebook Ads are here to help! Facebook Ads increase your brand awareness, conversions, engagement, store visits, and more.

Build Brand Awareness

The first step to a successful business is to build brand awareness.  Chicago Facebook Ads reach people who are more likely to pay attention to your ads, all while increasing your brand awareness. The most important step is to post the recommended image size, which in this case is 1,200 x 628 pixels. The image should also include minimal text. If there is too much text in the image you are using for your Facebook Ad, Facebook will not approve the advertisement.

If you are using a video to build brand awareness, make sure you capture your audience’s attention quickly. Social media users scroll quickly on mobile so it’s critical to engage them immediately. Include your brand or product early and upload a sound file to get their attention when users scroll with sound on. Also, make sure your video is of high quality.  Facebook supports videos up to 4 GB and must be under 120 minutes long.

The ultimate guide to Chicago Facebook Ads

Increase Conversions

You can also use Chicago Facebook Ads to increase conversions. You can optimize your ad to get people to take specific actions on your website, such as buying a product or signing up for a newsletter. Just be sure to include the link you want people to go to in your advertisement.

Boost Engagement

Facebook is constantly changing their newsfeed algorithm, making it harder for your customers to see you online. It is very common that even though your customer “likes” you on Facebook, they will not see your post. If you want to make sure you get in front of them, you can boost your post.  You’ll reach more people and get more engagement, including more likes, comments, shares, and photo views.

How to increase the amount of people that visit your store with Chicago Facebook Ads

More Store Visits

Want to increase the number of people that visit your store? There’s a Facebook Ad for that! Set up your location structure on your Facebook page, then start creating ads specific to a certain location using a single creative template. You can use the same recommended image size for these ads, 1,200 x 628 pixels. This recommended image size ensures your image always looks high quality.

Include Call-to-Action Buttons in Chicago Facebook Ads

Utilize Facebook’s call-to-action buttons to tell people what you want them to do when they see your ad. Facebook currently has seven different call-to-action buttons. Some of them are Call Now, Get Directions, and Learn More.  These built-in buttons allow you to guide your audience to click on your ad now and take the next step.

Take the next step with Digital Resource, your digital marketing expert in all aspects of Facebook Advertisements. Click here for a free Internet Marketing Analysis.

Jules is an experienced marketing professional from Jupiter, Florida. She has experience in social media marketing, with a unique focus on dental practices. With a Bachelor of Science from the University of Florida, Jules brings professional and creative ideas to the digital marketing field.

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