Chicago Google Ads | 6 Reasons to Use Google Ads

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Yes, Google Ads have been proven to generate leads for any type of business. They are a great addition to your digital marketing campaigns. In fact, sponsored results account for 64.6% of clicks. If you’re still confused about whether or not you should start using Chicago Google Ads, this blog is for you.

Google Ads are Scalable

The hardest part of developing a digital marketing campaign is determining what is worth your time. Your lead sources need to be scalable. Meaning, you shouldn’t have to spend 3 times the amount of time and resources to get 3 times the amount of leads. We have found that AdWords is especially effective for businesses that need a lot of leads but are short on time and employees.

How you can measure the success of your Chicago Google Ads

You Can Measure the Success of Google Ads

As with all things Google, you can measure and analyze the success of your efforts.  Not sure if anyone is clicking on that ad campaign you created? Google has a report for that.  Want to see where users are going once they visit your site? Google has a report for that too. Google AdWords provides tons of pay-per-click metrics that allow you to see what works and what doesn’t.

Chicago Google Ads are Quick

New businesses and websites especially love how fast the results from Google Ads are. While your business is being organically grown with SEO, you can start a Google AdWords campaign to start getting impressions and clicks immediately. It’s also a great way to test if a given keyword or audience is worth pursuing in your organic SEO efforts. This is just one of the ways search engine optimization and Google Ads work well together.

AdWords May Convert Better than Organic SEO

Hear us out. There is evidence that paid search converts better than organic traffic.  The conversion rates are up to two times higher! This is probably because paid search traffic is more targeted and qualified due to the targeting options Google Ads provide. Also, a lot of people think Google is giving them the “best result” at the top of the page, even though you paid to be there.

 

Why Chicago Google Ads are the best way to market your business

Be in the Right Place at the Right Time with Google Ads

Sometimes, getting traffic to your site is all about being in the right place at the right time. With AdWords, your site shows up the second someone searches for a product, service, or solution your company is ranking for. These customers are ready to purchase that product—grab them with Google Ads!

Google AdWords is Easy to Learn

Well, sort of. Don’t be scared off by the horror stories of Google Ads, but make sure that you are using them properly. If you aren’t familiar with how the user interface works, definitely familiarize yourself before you get started.

Now that you’re convinced your business should be using Chicago Google Ads, get started! Confused about where to begin? Contact your Google Ads expert, Digital Resource, at 561-429-2585 and we’ll assist you in setting them up.

Jules is an experienced marketing professional from Jupiter, Florida. She has experience in social media marketing, with a unique focus on dental practices. With a Bachelor of Science from the University of Florida, Jules brings professional and creative ideas to the digital marketing field.

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