Yes, Google Ads have been proven to generate leads for any type of business. They are a great addition to your digital marketing campaigns. In fact, sponsored results account for 64.6% of clicks. If you’re still confused about whether or not you should start using Chicago Google Ads, this blog is for you.
As with all things Google, you can measure and analyze the success of your efforts. Not sure if anyone is clicking on that ad campaign you created? Google has a report for that. Want to see where users are going once they visit your site? Google has a report for that too. Google AdWords provides tons of pay-per-click metrics that allow you to see what works and what doesn’t.
Chicago Google Ads are Quick
New businesses and websites especially love how fast the results from Google Ads are. While your business is being organically grown with SEO, you can start a Google AdWords campaign to start getting impressions and clicks immediately. It’s also a great way to test if a given keyword or audience is worth pursuing in your organic SEO efforts. This is just one of the ways search engine optimization and Google Ads work well together.
AdWords May Convert Better than Organic SEO
Hear us out. There is evidence that paid search converts better than organic traffic. The conversion rates are up to two times higher! This is probably because paid search traffic is more targeted and qualified due to the targeting options Google Ads provide. Also, a lot of people think Google is giving them the “best result” at the top of the page, even though you paid to be there.
Be in the Right Place at the Right Time with Google Ads
Sometimes, getting traffic to your site is all about being in the right place at the right time. With AdWords, your site shows up the second someone searches for a product, service, or solution your company is ranking for. These customers are ready to purchase that product—grab them with Google Ads!
Google AdWords is Easy to Learn
Well, sort of. Don’t be scared off by the horror stories of Google Ads, but make sure that you are using them properly. If you aren’t familiar with how the user interface works, definitely familiarize yourself before you get started.
Jules is an experienced marketing professional from Jupiter, Florida. She has experience in social media marketing, with a unique focus on dental practices. With a Bachelor of Science from the University of Florida, Jules brings professional and creative ideas to the digital marketing field.