When was the last time you updated your website? If you can’t remember, chances are you need a website revival. Revive your website by adding Chicago Live Chat. The live chat feature can improve your business as well as maximize your website’s effectiveness.
Customers Love Live Chat
Your customers will love the live chat feature on your website. Why? Because it is super convenient for them. If they have a question and want to get in touch with you, they can reach out using the live chat feature. Now, they don’t have to take the time to pick up the phone to ask their question. Your customers also receive an answer faster.
We all hate waiting on hold for the next customer service representative. The live chat feature eliminates the need to wait on the phone because the customer service representative can multi-task. Your customers can also multi-task. Instead of having to stop what they are doing to answer a question, they receive the answer online at their convenience.
Chicago Live Chat is Great for Your Business Expense Report
Since your customer service representatives can multi-task and answer multiple questions at the same time, you do not need to hire as many of them. Also, you don’t need to purchase as many phones. This lowers the average interaction costs and increases efficiency.
Live chat also increases the chance of overall sales. Forbes magazine reported high customer satisfaction scores and a double-digit increase in converted shoppers when the website added a live chat feature. The ability to answer questions quickly reduces the number of bounces away from your website. For a retail website, this can reduce the number of abandoned shopping carts. Why? Because you can walk your customers through the buyer’s journey. If they have any questions that will make or break a sale, you can answer them quickly.
Walk Your Customers Through the Buyer’s Journey
In the consideration phase of the buyer’s journey, you can use live chat to answer any general questions they may have. This includes questions like “I need to revise my website, but where do I get started?” You can also use live chat to answer any questions your customers may have during the evaluation stage of the buyer’s journey.
There’s no need to stop once they have purchased a product from your site! Use live chat to thank them for their purchase and ask them if there is any way your business can improve. If not, ask them to write a review for you on your site and become an advocate.
Analyze Live Chat Data
Continue to generate leads with your live chat software by analyzing your live chat data. This includes viewing which pages your visitors are browsing. If they are not going to a page you want them to, consider changing up your site. You can also see where your visitors are located and how they got to your site. If they have visited before, you can see how many times they have visited and what kind of other contacts they have had with your site.
Analyzing the live chat data also allows you to see what types of questions your customers are asking. If multiple customers are asking the same question, add those questions to your site. Or, you can create a marketing campaign that answers that question to generate leads and drive up sales.
Jules is an experienced marketing professional from Jupiter, Florida. She has experience in social media marketing, with a unique focus on dental practices. With a Bachelor of Science from the University of Florida, Jules brings professional and creative ideas to the digital marketing field.
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