While SEO on the global market is important to the success of your website, it is important not to ignore SEO on the local level. 50% of consumers who conduct a local search on their smartphone visit a store that same day. If you aren’t at the top of local searches you are working at a disadvantage. Let’s take a look at some ways that you can improve your local SEO from a Chicago local SEO company.
Optimize Title Tags
To help specific pages rank locally, optimize your title tags with the local keyword. If you include your town or city in your tags it will signal search engines that the pages are directly tied to that town or city. As a result, it will be more likely to show up in searches from your geographic area and explicit searches for the local term.
Be as Authentic as Possible
It’s crucial to be as authentic as possible when listing your business on sites like Google. Fill in and regularly update your business’s description and upload photos that are current and high quality. Make sure that the pictures are real though. Pictures that appear to be photoshopped can hurt your ranking.
Offer a Virtual Tour
A new tool for businesses is Google Virtual Tour. You can now add a 3-D photo tour of your business to your Google profile, which will show up in searches on Google maps. Search results with photos are not only twice as likely to generate interest but Google gives preferential treatment to any profile that has added this feature.
Are You Looking for a Chicago Local SEO Company?
If you are looking to improve your local SEO, Digital Resource is here to work with you. Contact us to learn how we can work with you to improve your local SEO rankings.
With a degree in communication from the University of Central Florida, Dan has an extensive background in writing. Dan has written for many different types of entities including television news, newspapers and magazines, and real estate. He enjoys the creative freedom that comes with writing and being able to express his thoughts and ideas to a wide ranging audience.