Social media can be a tricky medium when it comes to marketing. Too personal and people can be put off. Too robotic and people think you aren’t controlling your own account. If people aren’t relating to, and interacting with your social media posts than they aren’t helping draw more customers to your business. Let’s take a look at some of the do’s and don’ts of social media marketing from a Chicago social media marketing company.
Know Your Customer – Your social media pages should be tailored to your consumer base, not based on your own personal interests. If you want to post things that you are personally interested in, start a personal account. Your consumers don’t care about you, they care about what you can do for them. Follow the 80/20 rule. 80% of the content should appeal to them, while 20% should be about your business, products or services.
Be Active – There’s a difference between being active though and overdoing it. Be active on your social media, but don’t post so often that you overwhelm or annoy people. Too much information can cause your followers to stop following your posts. It can also cause your posts to get lost in the shuffle.
Like Your Own Post – Obviously you like your post, that’s why you posted it. While you might think liking your post will make it seem more popular it can actually have a negative effect. Instead, have your employees and friends like and share your posts. Your employees can be your brand’s greatest ambassadors.
Connect with Everyone – Just because someone likes or follows you doesn’t mean you have to follow them back. Think about your social circle like you would your actual circle of friends. You aren’t friends with everyone in real life so no need to be with everyone on social media.
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Social media marketing can be a tricky medium to tackle. If you are looking to get better with your social media marketing, contact us today.
With a degree in communication from the University of Central Florida, Dan has an extensive background in writing. Dan has written for many different types of entities including television news, newspapers and magazines, and real estate. He enjoys the creative freedom that comes with writing and being able to express his thoughts and ideas to a wide ranging audience.