Choosing the Right Keywords for Optimization

No Comments
  • 21% of marketers write for search engines.
  • 91% of content gets no organic traffic from Google.
  • 50% of search queries are more than four words.


With the New Year coming, it will be important to stay on top of trends and make sure you have your keyword lists optimized for potential changes. Here are a few simple ways you can get started on a winning keyword strategy and stay organized to meet your goals by optimizing keywords.


Track Performance

See what works and what doesn’t.

Because the only way to collect data on keyword performance it to launch them as a part of your PPC campaigns, it is important to track these keywords and the data collected from them and use this data to inform your next move. Taking this data on a regular basis and analyzing it in terms of performance will give you hints as to which keywords you should be spending your money on, and which are not worth your time.


Formulating PPC campaigns with the keywords you have that preform well will also give you hints as to what new keywords you should be using and which you should stay away from. This performance data can be invaluable as it provides insights into the next steps you should take, like concentrating on a different audience segment or using a different topic entirely. Keeping the keywords that perform well and getting rid of the ones that underperform is a great way to develop brand new keywords that have potential.

optimizing keywords florida

Choose Relevant Topics

Stay on track and optimize.

Topics can have even more impact than keywords, and choosing the right topics can make a huge difference in the quality of traffic you get and who your ads are being targeted to. Making your topics more specific can help to segment your audiences and drive more traffic because your keywords will be less generalized. Keywords for a specific topic tend to be less general and better at targeting certain interests.


One of the best ways to keep up with making sure your topics are relevant and to the pint is to keep a rotating list of topics you can use for your PPC campaigns and choose good keywords based on those topics, Having a list of keywords that correlate with your chosen topics is also a great way to stay organized and manage what topics and optimizing keywords should stay or be changed.


Staying specific is a great way to avoid the penalties that come with using every vague or general keywords, which can actually have a negative effect on your SEO and on your rankings overall.


Research Keywords

Say exactly what you need to say.

This should come as a given, but many people involved in managing their own online marketing only do keyword research the first time they are doing a campaign push. It is incredibly important to complete keyword research on a regular basis so that you can keep up with changes in trends concerning new keywords, and new developments in related markets, and even what your competition is advertising.


Sometimes new keyword campaigns need to be made just to respond to a big marketing push by a competitor. Making your marketing dynamic in this way to respond to changes in the environment will help you keep up with bigger competitors.


Take a look at the performance ratings for the keywords you have already been using in your PPC campaigns and decide where to move forward based on performance. This will provide you direction in what keywords you should be bidding on and which new keywords you should look out for. Bidding on generalized keywords is almost always a bad idea, but keeping them just specific enough will help you to carve out a small corner of success in a flooded market.

who can help me develop an seo strategy?

Look at Competition

Get a few hints and tips.

Another great way to check-in what keywords need optimizing and which need to be left in the dust should be what your competition is using. If you see that a competitor is using certain keywords and having success with them you might want to come up with a plan that is similar to keep up. Looking at the competition’s patterns in terms of where they direct their marketing can reveal hints as to where you should be targeting your new marketing efforts.


In addition to looking at what keywords your competition is using you should also be checking for new keywords and jump on them before your competition manages to corner them. This will help you to expand your keyword lists and keep track of what keywords you have already used so they don’t become stale. Stale keywords can have a negative impact on your SEO and even on your rankings in general.


Identify Your Goals

Know where to steer the ship.

Having a clear idea of what you want your online marketing to accomplish is a must for anyone looking to get into SEO for his or her business and generate results. Having a clearly outlined plan of what your expected results are will be invaluable in calculating your next move and coming up with the right campaigns and pushes that will accomplish these goals in optimizing keywords.


Your goals can change depending on changes n your business or even personal matters, so make sure you always have a clear idea of where you should be heading so your team can follow suit.


This clearly outlined plan is also a great way to keep your whole team on the same page and ensure that everyone on your marketing team is working toward the same goals, making your marketing pushes much more focused and organized. Because goals can change given the relative success of a business and the competition, it might be helpful to reevaluate your goals and make sure that you are still on track despite any upsets.

Optimize for the Coming New Year

If you have been looking for a team of dedicated SEO experts to come up with a strategy that yields results, then Digital Resource has it all. We are here to manage your online growth and generate more and better traffic.


If you have any questions about SEO feel free to give our office a call or send us an email and we will be happy to assist you.

Tyler was born in Ocala, Florida, and raised in Miami. Tyler has earned a bachelors degree in English from Florida State University, and is an Internet Marketing Specialist for Digital Resource. As an experienced musician and writer, Tyler has a wide range of abilities to bring to the table in the most professional way possible.

Free Internet Marketing Analysis

Our team is ready to review your website, your search rankings, and social media presence. We'll provide you with some tips to help you propel traffic, drive leads and increase revenue.

RSS Test

  • How to Define Your Target Audience January 16, 2020
    Over 70% of marketing strategies miss out on optimizing ads with customer behavioral data 53% of content marketing uses interactive content to generate leads 27% of marketing professionals find budgeting costs to be the most challenging What do job interviews, investor pitches, and digital marketing strategies have in common? It’s not hard to spot. If […]
    Alexandra Gomez
  • Strategies to Get More Traffic To Your Blog January 14, 2020
    Have you created a new blog? That’s great! But creating the blog is only half the battle. You also need to get traffic to it. It is useless to develop fantastic content if no one gets to read it. So it is essential to look for ways on how you can increase traffic to your […]
    Digital Resource
  • Top 10+ Digital Web Design Assets (Both Free and Premium) to Help You Work Smarter January 13, 2020
    When you do simple research for the top web design resources and tools, you’ll be flooded with hundreds of ideas. From one side, it’s great because you get a chance to find a tool designed specifically to help you out. From the flip side, the decision-making process can last for hours and even days. So, […]
    Digital Resource
  • Website Design Case Study | Criminal Defense Attorney January 6, 2020
    As designers and developers, our web team always works to put themselves in the shoes of the intended audience. So, when a local criminal defense attorney with 35+ years of experience came to Digital Resource for a website revamp, we had our work cut out for us. The Problem Our goal was to redesign and […]
    Emily Creighton
  • SEO Case Study | Home Services Company January 6, 2020
    The Problem 0 to 100? Try 1000 to 1! A local home services company was building beautiful outdoor kitchens for luxurious, tropical homes. What they were not building was a successful SEO strategy that would bring in more business. The Strategy Let us paint you a picture. This company could not be found in the […]
    Emily Creighton
  • Internet Marketing Case Study | Oral Surgery Practice January 6, 2020
    4 decades of high-quality service. 5-location oral surgery practice. Hundreds of patients being missed out on. With outstanding care but an outdated marketing strategy, this practice was failing to reach a large portion of their target audience. Looking to build an online presence that would turn leads into real revenue and stand the test of […]
    Emily Creighton
  • How to Save a Failing Marketing Strategy January 6, 2020
    39% of marketing professionals think evaluating ROI is their top challenge 64% of marketers want to know how to devise better marketing strategies Email marketing, event marketing, and content marketing are the top lead generation strategies Your business marketing plan isn’t just a tool for increasing sales. It’s how your brand will be represented in […]
    Emily Creighton
  • Setting Company Resolutions Takes Team Effort – Here’s Why January 2, 2020
    According to a Harvard Business Study, people with goals are 10x more successful People with written goals are 50% more likely to achieve than those without IBM found that 72% of employees don’t understand their company’s strategy Happy New Year! Right now, the next 12 months are shiny and bright – and so is your […]
    Emily Creighton
  • Capturing More Leads for a Small Business December 27, 2019
    46% of Google searches are for local businesses. 56% of local businesses have not claimed their Google Business listing. 75% of enabled users voice search every week.   Every start-up or small local business eventually runs into some obstacles when trying to cast a wider net and bring in more solid leads and customers. Increasing […]
    Tyler Hall
  • 4 New Optimization Trends to Look Out For December 27, 2019
      70% of marketers say SEO is more effective than PPC for sales. 21% of marketers write for search engines. 50% of searches are four or more words.   With the introduction of the New Year coming up, it is a good idea to take stock of what you have accomplished in terms of digital […]
    Tyler Hall

More from our blog

See all posts