What Are Common Social Media Mistakes? | Internet Marketing Tips

No Comments

Social media accounts for business purposes can provide a variety of benefits for companies in almost every field.  However, there are some common social media mistakes that need to be avoided to ensure your page is helping, rather than hurting, your business.

do not make these common social media mistakes!



As a user of social networking sites, what qualities do you enjoy about the accounts you follow?  Most likely your favorite pages either entertain or provide insightful information.  A social media page for business needs to engage the audience on a regular basis to maintain followers and grow.  If a company page is inactive this can be a red flag to potential customers.  Many businesses do not realize how often people will check out their social pages before making a purchase.  This behavior is common to understand more about the product or service before they visit the store or call.  An empty page conveys a message that the company is not actively interacting with their customers.  In some cases, an inactive page can cause a potential customer to think that the company is no longer in business.


Too Many Advertisements


Social media mistakes discourage regular customers from liking or following a company page.  Every business needs to advertise and social media is a great tool to promote a business, but this should be done in moderation.  The internet is becoming crowded with advertising on social platforms.  Your social presence should reflect the brand image.  Try to only post promotional advertisements when the company is offering something special.  Regular patrons will appreciate discounts and special offers through social media, but less loyal customers will quickly unfollow if they are being spammed with Ads.

what are common social media mistakes?

Customer Service Tips


Your social media account is an extension of your physical store or office location.  Customers are increasingly using social pages to report issues and request additional service.  Checking pages daily, or even every few hours, is a necessity for companies who strive to provide excellent service.  When interacting with a customer who is upset on social media try to move the conversation to the private messaging section.  This will allow the discussion to be more personal while also removing potential negativity from the public portion of the page.  If the problem is serious, request the phone number and email of the customer.


Bland Content


A good company social page will post at least once a day.  Posts this frequent can sometimes cause the marketer to share bland information.  Rather than sharing promotional content daily, mix it up with content related to holidays, local events, trending topics, etc.  At most the company page should share only two promotional messages a week.

Avoiding Social Media Mistakes


Succeeding with social media marketing requires a dedicated strategy.  Customer service on the social platform becomes increasingly more important as the following grows over time.  Balancing interesting content with effective promotional messages will help a company increase sales without losing ground on social sites.  Avoid common social media mistakes by outsourcing your pages to expert internet marketers.  Digital Resource specializes in handling social media accounts on behalf of their clients in various industries.  If your business needs help growing its social media presence, contact us today to discuss further!

“Taylor Stobie is a graduate of Palm Beach Atlantic University’s Rinker School of Business where he studied Marketing with an emphasis in internet advertising. Taylor brings experience with digital advertising campaigns for large healthcare organizations. His main focus is driving our clients success by maintaining best practices online.”

Free Internet Marketing Analysis

Our team is ready to review your website, your search rankings, and social media presence. We'll provide you with some tips to help you propel traffic, drive leads and increase revenue.

RSS Test

  • 60+ Social Media Posts for Your Business February 18, 2020
    81% of U.S. users have at least one account on social media, and over 50% have more than one. More than 80 million small businesses have Facebook Pages. Instagram ads can potentially reach over 849 million users. Social media has arguably experienced the most growth of any digital marketing strategy. Its impact on business growth […]
    Alexandra Gomez
  • The Ultimate Guide to Online Reputation Management February 11, 2020
    69% of potential employees won’t apply to a business that has a bad reputation 92% of consumers read online reviews before deciding to engage with a business 85% of people think online reviews are as valuable, or more, than personal recommendations Your personal reputation isn’t so different from your business’s reputation online, except that online […]
    Alexandra Gomez
  • Video Marketing Basics | How to Prepare for a Video Shoot February 7, 2020
    87% of industry professionals say they use video in their digital marketing strategy 92% of marketing professionals are able to make videos with assets they already have Video content marketing can increase brand awareness by 54% Video is currently dominating content marketing trends. It’s been shown to give a huge boost to lead generation, conversions, […]
    Alexandra Gomez
  • Bridging the Gap in a Multi-Generational Workplace February 5, 2020
    35% of the workforce in the U.S. is made up of Millennials, the largest generation represented 70% of Generation X would rather work independently than collaboratively, and they have earned the most college degrees (35% over Millennials at 19%) Generation Z now accounts for 5% of the workforce Part of managing a business and creating […]
    Alexandra Gomez
  • The State of Digital Marketing in 2020 February 3, 2020
    Content marketing is less expensive than paid advertising by 62%, and creates three times as many conversions Voice search is an increasingly growing industry, expected to earn over $40 billion by 2022 53% of marketing strategies utilize interactive content to generate leads 2019 was a big year for the digital marketing game. Google released its […]
    Alexandra Gomez
  • How to Define Your Target Audience January 16, 2020
    Over 70% of marketing strategies miss out on optimizing ads with customer behavioral data 53% of content marketing uses interactive content to generate leads 27% of marketing professionals find budgeting costs to be the most challenging What do job interviews, investor pitches, and digital marketing strategies have in common? It’s not hard to spot. If […]
    Alexandra Gomez
  • Strategies to Get More Traffic To Your Blog January 14, 2020
    Have you created a new blog? That’s great! But creating the blog is only half the battle. You also need to get traffic to it. It is useless to develop fantastic content if no one gets to read it. So it is essential to look for ways on how you can increase traffic to your […]
    Digital Resource
  • Top 10+ Digital Web Design Assets (Both Free and Premium) to Help You Work Smarter January 13, 2020
    When you do simple research for the top web design resources and tools, you’ll be flooded with hundreds of ideas. From one side, it’s great because you get a chance to find a tool designed specifically to help you out. From the flip side, the decision-making process can last for hours and even days. So, […]
    Digital Resource
  • Website Design Case Study | Criminal Defense Attorney January 6, 2020
    As designers and developers, our web team always works to put themselves in the shoes of the intended audience. So, when a local criminal defense attorney with 35+ years of experience came to Digital Resource for a website revamp, we had our work cut out for us. The Problem Our goal was to redesign and […]
    Emily Creighton
  • SEO Case Study | Home Services Company January 6, 2020
    The Problem 0 to 100? Try 1000 to 1! A local home services company was building beautiful outdoor kitchens for luxurious, tropical homes. What they were not building was a successful SEO strategy that would bring in more business. The Strategy Let us paint you a picture. This company could not be found in the […]
    Emily Creighton

More from our blog

See all posts