70% of marketers say SEO is more effective than PPC.
Many business owners and independent advertisers are familiar with optimization on social media and publishing platforms, but optimizing your writing can be more challenging, especially if you already have trouble with writing well. Here we will go over some simple ways to set up a winning strategy for your content that will set you apart from the competition.
Use your own accounts.
One of the most important aspects of building up a reputation for your brand and enabling users to place trust in you as an authority in your field is to start out using your own platforms for sharing and publishing content. By building up content on your own websites and publishing it on your own social media accounts, you can disassociate yourself from your springboard introductory status into an independent brand that can stand on its own content.
By publishing your content to your own social media sites and such, even if they do not have very large followings is still important because it serves as a foundation for all of your other content, and helps build up a consistent presence and an image for your brand as it comes into being. Even if your content at first is not as good as you would like it to be, it will still serve as the basis for better content in the future, and will still contribute towards your overall SEO.
Say exactly the right words.
When it comes to choosing keywords, two important things to take into consideration are the topic and the target. You want to make sure that any keyword is able to utilize at least one because these will help you to focus your content-driven advertising towards the people more likely to take an interest in your brand, product, or service. By optimizing your keywords, you can target certain audiences in small areas like a single city for example. This means that more people will be driven to your content out of genuine interest compared to chance, like with a billboard.
Try to optimize in an intelligent way, going through every keyword and even possible misspellings to find the keywords that have the best ROI, but are not so broad that you will get swept by bigger brands. Stay away from keywords that are too simple, because chances are those keywords are dominated by the big brands, while more specific and local search terms are up for grabs when it comes to small local businesses.
Define Your Targets
Know your audience inside and out.
Knowing who you are advertising to in general is incredibly important to formulating a strategy for any ad campaign. Targeting is one of the most useful tools we have as advertisers because it means less wasted ad dollars on audiences that are not receptive to your message. With targeting, your writing allows you to concentrate on individuals online who have already demonstrated an interest in your product or service, thus dramatically increasing the efficiency of your writing, and getting more bang for your buck.
Targeting is one of the best tools we have simply because of how effective it makes advertising compared to only a few decades ago. This phenomenon can be seen in almost every bit of digital space that connects to the Internet. Even mobile phones are using their microphones to record conversations and then present targeted ads in response. This kind of sophistication would have been impossible to imagine as recently as the ’90s, but now that it is the nor, it should be improved and expanded on.
Know Your Topic
Keep a list of fresh topics handy.
Have an idea beforehand of what you will be writing about and how you will be targeting it to certain demographics. One of the best ways to implement a content strategy in this way would be to have a list of possible topics and jumping-off points you can use for your content going forward. This will keep your writing from stalling and keep you from getting stuck trying to come u with new topics. Just as you keep a list of keywords, you should also keep a list of optimized and targeted topics for your writing.
Topics can vary wildly to draw in more users from different interests, but they should always be somehow related to your business, brand, product, or service. Keep your topics interesting and fresh, don’t rely on the same few subjects to keep entertaining new visitors. Keep your list of topics constantly refreshed and in working order. Topics can be difficult at forts but come more naturally with experience in content creation.
Put up the foundations.
When it comes to cultivating a name for yourself online, content plays a very important role in the way that visitors perceive your brand. Content can help you to create what is known as “perceived value” wherein visitors will assign your pages and your business a certain degree of trust based on many different aspects of the business, including its content. Content that is written well, and has been edited properly has a much better chance of striking someone as having come from a source of high-quality production.
If a website is written poorly or seems to have been badly translated from another language, you run the risk of seeming shady or having something to hide. Honesty is cultivated and fostering a sense of trust with users and visitors can be a big challenge. Trust your content to an experienced writer and editor and you will have significantly fewer problems on this front. Credibility is the backbone of your business and online presence, and retaining it is key to long-term success. Make sure you are on top of your public image for the best results.
Do You Need Content-Driven SEO?
Content is one of the most important aspects of building your SEO strategy. Digital Resource has the skills and productivity to produce quality content that is optimized for the digital landscape. Give our office a call or shoot us an email if you have any questions about content-driven SEO and how we can assist you on your journey.
Tyler was born in Ocala, Florida, and raised in Miami. Tyler has earned a bachelors degree in English from Florida State University, and is an Internet Marketing Specialist for Digital Resource. As an experienced musician and writer, Tyler has a wide range of abilities to bring to the table in the most professional way possible.