Content Marketing Company | 5 YouTube Metrics to Watch

No Comments

Video marketing with a content marketing company is a great way to differentiate your business nowadays. However, your subscriber count isn’t the most important number. There are more telling numbers that can teach you how to tailor your content. Keep reading to learn more:

Watch Time

Your overall watch time is pretty important. That’s because it can determine if you can become a partner with YouTube and start running ads over your videos. For those looking to draw some sort of revenue from YouTube videos, this is very important. You can also compare and contrast videos. Which got longer views than others?

can a content marketing company make videos

Playback Location

Your content marketing should include sharing videos on other social media platforms. And, you can see which platforms people are watching your video on. So, this can include LinkedIn, Google+, and so forth. Unfortunately, Facebook views do not count as YouTube views.

Traffic Sources

Are people looking for your videos? Are they coming up in the suggested videos section? You’ll want to know how people are finding your videos on YouTube. You’ll find this under traffic sources.

Demographics

You need to know who you’re talking to when you create videos. Demographics can tell you gender, age, and location. You can then determine what these types of people are wanting to see. From there, you can curate content that will directly address and pique the viewer’s interest.

who is the best content marketing company

Audience Retention

You can pay attention to view but that isn’t very telling. If someone watches your video for approximately 30 seconds, it can count as a view. But, that doesn’t account for the how much they watched past that. Audience retention shows how long they watched your video and where viewers drop off. You can use this to tailor the length and format.

Are You in Need of An Effective Content Marketing Company?

A content marketing company can change the digital marketing game for your business. If you’re ready to invest in working with an internet marketing agency, start by requesting a free internet marketing analysis.

Watch the Video Recap:

Emily is a graduate from Florida Atlantic University where she studied English and communication. With a background in journalism, she is passionate about writing engaging and informative articles, and has a love for local businesses. Emily strives to assist businesses in building their brand identities and communities through quality, digital content.

Free Internet Marketing Analysis

Our team is ready to review your website, your search rankings, and social media presence. We'll provide you with some tips to help you propel traffic, drive leads and increase revenue.

RSS Test

  • How You Can Increase Email Open Rates for Your Business May 22, 2020
    15% is the average email open rate The average person takes 3 to 4 seconds to decide whether they will open an email 70% of people read their emails on a mobile device Remember the boy who cried wolf? That story where a kid got bored of watching over sheep, so he ran around claiming […]
    Alexandra Gomez
  • How to Manage Your Company’s Online Reputation May 22, 2020
    34% of people who left reviews in 2019 wrote 2-3 reviews for local business 85% of consumers are willing to leave reviews 60% have written reviews for positive experiences, while just 25% have written reviews for negative experiences Now more than ever, people are using the internet to find what they need. Word of mouth […]
    Alexandra Gomez
  • How Duplicate Content Can Hurt Your Search Rankings May 22, 2020
    29% of webpages contain duplicate content 65% of search engine users click on one of the top five suggestions in a result page Most duplicate content isn’t created intentionally Duplicate content is the bane of a web developer’s existence. Having the same content across several webpages can harm your website’s credibility, the user’s experience, and […]
    Orlando Gonzalez
  • Are You Using the Right Hashtags on Social Media? May 15, 2020
    54% of people use social media to research new products 5 billion social media users are active daily 73% of digital marketing experts believe social media marketing is effective for businesses Social media is one of the best tools today for cultivating brand awareness. You can get more views on your website and other digital […]
    Orlando Gonzalez
  • Images, GIFs, & Video: How to Create Multimedia Content May 5, 2020
    81% of businesses use video as a marketing tool — up from 63% over the last year 6 out of 10 people would rather watch online videos than television The number of people watching video on mobile devices rises by 100% every year The digital marketing landscape of content creation is taking cues from social […]
    Alexandra Gomez
  • Should You Use Personality Tests in Management? April 30, 2020
    13% of employers in the U.S. use personality tests 40% of Fortune 100 companies use some kind of psychological testing in their employment strategy Personality testing accrues a $500 million industry, $20 million alone for the Meyers-Briggs test Personality tests. Buzzfeed churns them out like Millennials used to update a Twitter status (still, there’s no […]
    Alexandra Gomez
  • What is a Content Management System? April 29, 2020
    On average, 28% of marketing technology budgets go towards a CMS 55% of marketers say blogging is a top inbound marketing priority Over 75% of internet users say they read blogs daily  Have you ever wondered how non-web developer, bloggers make it looks so easy that a caveman can do it? It all comes down […]
    Nicholas LeTourneau
  • What Every Business Owner Should Know About Facebook Ads April 21, 2020
    Facebook holds over 2.38 billion users globally, and 1.56 billion of those users log in every day 94% of revenue from Facebook ads is from mobile devices Facebook is the #1 social media platform used for marketing, and earns the highest return on investment (ROI) How many people can your business actually reach on Facebook? […]
    Alexandra Gomez
  • Digital Resource Ranked 70th Fastest-Growing Company in the Americas by Financial Times April 21, 2020
    WEST PALM BEACH, April 6, 2020 – Financial Times, a global business publication, has ranked Digital Resource at the 70th fastest-growing company in the Americas. The inaugural list recognizes companies in the Western hemisphere that have shown tremendous innovation, creativity, and revenue growth between 2015 and 2018. With a 1,399.7% three-year growth rate, the West […]
    Emily Creighton - Multimedia Content Marketing Manager
  • 5 Website Design Terms You Should Know April 20, 2020
    38% of people will stop viewing a website if the content or layout is unattractive (Blue Corona) 48% of people cited that a website’s design is the No. 1 factor in determining the credibility of a business (Blue Corona) Increasing your website loading speed can prevent the loss of 7% of possible conversions (Infront webworks) […]
    Nicholas LeTourneau

More from our blog

See all posts