Content Marketing | What Does Google Consider Low Quality Content?

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When you start content marketing for better Search Engine Optimization, it can become fairly easy to get wrapped up in quantity over quality. However, you can find yourself dishing out low-quality content that’ll keep you anywhere but the first page. But, how do you know you’re posting poor content. Google has a few stipulations, meaning you should steer clear of the following:

How Does Low-Quality Content Affect SEO?

Blogging to try ranking for certain keywords relevant to your industry is a great practice! However, when you don’t take the time to write your best content possible, Google will notice. This means you have less of a chance of ranking on or even near the first page, ultimately not leading people to your site.

How can I use content marketing to rank on Google?

Will Typos Impact My SEO?

Google analyst John Mueller confirmed that Google isn’t going to dock you for typos. That doesn’t mean you should just leave typos be. You still want to show that you’re reputable and excessive typos won’t do that.


Plagiarized, or copied content, is an absolute no-no. If your page content is 70 percent similar to another, Google will rank you accordingly. So, while you can draw inspiration from others, do not copy.


When people are searching for certain information, Google watches for keywords that’ll deem your content as relevant. To improve your SEO and provide your audience with value, be sure to include relevant and informational tidbits.

What are the benefits of content marketing?

Poor Format

The way Google crawls a website, and blogs specifically, makes format all the more relevant. By having your keyword clear and sprinkled throughout and having a few photos paired with headers, Google’s crawlers can determine if a user-experience will be great, good, or poor.

Are You Interested in Working with a Content Marketing Company?

Content is king! By angling your company an expert in your industry, you can start ranking better online. But, there’s more to it than just blogging. That’s what a content marketing company can assist you with! So, request a free internet marketing analysis today!

Emily is a graduate from Florida Atlantic University where she studied English and communication. With a background in journalism, she is passionate about writing engaging and informative articles, and has a love for local businesses. Emily strives to assist businesses in building their brand identities and communities through quality, digital content.

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