Content marketing is one of the most effective marketing strategies available today. It will attract traffic to your website and get you placing higher on Google. That is if you do it right. Running a successful content marketing campaign is no easy feat and if it’s not done properly can essentially be a waste of time. Let’s take a look at some of the common mistakes to avoid when it comes to content marketing in Detroit.
Your Content Isn’t Great
Bad content is basically a marketing killer. If you are lucky, Google will just pretend the content doesn’t even exist and it won’t show up anywhere on a search. The worst thing that can happen is it somehow gets shared, exposing your lack of writing abilities or knowledge on your website. The better the content you produce, the better the results will be.
Your Content Isn’t Useful
You could write the best content anyone has ever seen. If the people coming to your website don’t find it useful though then you might as well have never written it. In addition, Google will recognize that the content isn’t useful and therefore won’t rank you well in its search results. After all, the whole point in writing good content is to get it seen and to get people coming to your website.
Your Trying Too Hard to Sell
The focus of content marketing is to educate first and sell second. Ideally, you don’t mention yourself or your business until the call to action at the end of the article. Your goal is to teach your reader how to solve a problem and who to reach out to for help.
Are You Interested in Content Marketing in Detroit?
If you are having trouble with content marketing, or just simply want a stronger campaign, let us assist you. Contact us today to learn how we can run an effective content marketing campaign for you and get you placing better on Google.
With a degree in communication from the University of Central Florida, Dan has an extensive background in writing. Dan has written for many different types of entities including television news, newspapers and magazines, and real estate. He enjoys the creative freedom that comes with writing and being able to express his thoughts and ideas to a wide ranging audience.