So, you want to be seen as an expert in your industry. And, you want to drive more traffic to your website. It’s pretty clear that you need to be dishing out some regular content. But, what kind of content you should be creating isn’t always so clear. Content marketing in Haverhill can do wonders in bringing in new, potential customers. So, consider creating these forms of content:
According to a recent study conducted among Search Engine Journal Twitter followers, written content is the best form of content to drive website traffic. In fact, over 40% of those polled said it was the most effective for them. So, what does written content include? Not only should your site content be optimized, but you should highly consider a blog. This content can help you rank for certain keywords, and blog posts can be a great social media post that sends your followers to your site.
Video content was most effective for 34.3% of SEJ Twitter followers. Because video content is typically hosted on another platform – namely, YouTube – you are able to attract subscribers and searchers from there. Video content is also great to let current and potential customers get to know you and put faces to the brand. This personal connection can also lend itself to creating more leads.
Lastly, visual content, in general, was the most successful form of traffic-driving content in the poll. This means your website and social media should be chalk full of high-quality images that depict products, services, personal posts, and more. Together, these can give customers a full picture of what your business is like and what it has to offer.
Are You Looking to Learn More About Content Marketing in Haverhill?
When it comes to creating an internet marketing strategy, you simply can’t ignore content marketing in Haverhill. But, what kind of content should you be paying attention to? Contact us at Digital Resource to learn more about our digital marketing services!
Emily is a graduate from Florida Atlantic University where she studied English and communication. With a background in journalism, she is passionate about writing engaging and informative articles, and has a love for local businesses. Emily strives to assist businesses in building their brand identities and communities through quality, digital content.