When successfully coupled with good SEO strategies, web content can be the thing that makes or breaks the success of a website. If you are providing knowledgeable and relevant content on your website, Google will recognize you as a knowledgeable website in your industry. They will reward that by ranking you high on Google searches, thus making your website more likely to be found by potential customers. There is information out there, though, about content marketing that simply isn’t true. Unfortunately, it is also being passed off as fact. Let’s take a look at a few of the biggest myths about content marketing in Lantana.
It Only Works for Certain Businesses
Does your business have a website? If you answered yes, then content marketing will work for you. Sure, some business and websites are more specialized than others. Very specialized websites won’t quite have the mainstream appeal that some other websites might have. That also doesn’t mean they can’t benefit from content marketing though. If there is a customer base, then there is information you can provide to them.
Quantity is Better Than Quality
Many people think that the more content that gets posted, the better. There’s a reason they think that too. They have either read or been told that’s the case. Well, that is absolutely not the case. Google will reward content that is of good quality and is deemed to be helpful. 3 quality blogs are much more valuable when it comes to rankings then 10 average or bad blogs.
Write It and Forget About It
Think about it for a minute. If you write something but nobody reads it, what was really the point of writing it. After you have written a blog only, part of the work is done. It’s important to share the blog on social media and other outlets where people might be able to find it and read it. This will help gain new customers and help with your Google ranking.
Are You Interested in Content Marketing in Lantana?
If you are not seeing success when it comes to your content marketing, you might have fallen victim to one of the myths above. Have no fear though, Digital Resource is here! We are an industry leader when it comes to not just content marketing but all forms of digital marketing. Contact us today to learn more.
With a degree in communication from the University of Central Florida, Dan has an extensive background in writing. Dan has written for many different types of entities including television news, newspapers and magazines, and real estate. He enjoys the creative freedom that comes with writing and being able to express his thoughts and ideas to a wide ranging audience.