Begin with researching the keyword you want to write about. Create a keyword spreadsheet and gather keyword search volumes. Then, analyze the keyword difficulty using Google Keyword Planner. You have less of a chance of ranking for a keyword with a higher difficulty score. But, make sure that the keyword with the lower difficulty is being searched because if it is not you won’t rank for it!
Write Your Content
Once you have selected a keyword, define the angle in which you want to approach the topic. Then, outline your thoughts. Remember to outline your introduction, headlines, and body content.
When you write your content, be sure to maintain a clear and consistent voice. Also, don’t let your paragraphs get too long. The paragraphs should be about 2-3 lines long and only about 75-100 words.
Place images throughout the content that are relevant and intriguing. Your followers want to visualize what you are talking about. If you want, you can also include videos. Just make sure to include optimized alt-tags and file name for your photos and videos.
Optimizing Your Content Marketing in Miami for Search
Your content should be between 300 and 500 words for a blog post. That is Google’s ‘sweet spot’. Be sure to include your keyword in your blog title, in at least one H2 header, in the intro paragraph, and in the closing paragraph.
You also want to make sure you included internal links to other posts and pages on your site. These links help readers find more valuable information. Search engines like Google enjoy these links because they help them understand the relationship between your site and your blog posts.
Proofread Before Posting
Don’t forget to edit your content! Make sure all of your punctuation is correct. Is your content better than the competition? If not, fix that! Furthermore, your content should introduce new information to your reader. Your sentences should be clear and easily readable. Also, your content should show instead of just telling. If there are any changes you need to make, make those changes before the content is live.
Share Your Content
When you are done writing and editing your content, write social messages to promote your post. We have found that blog posts perform better on social media when you include a custom graphic as well. You can even curate an infographic relevant to your chosen topic and share it along with a link to your post!
Content is king, so put this content marketing in Miami checklist to good use! Use it to boost or re-vamp your website and blog. Not sure where to get started creating content? Let Digital Resource assist you.
Jules is an experienced marketing professional from Jupiter, Florida. She has experience in social media marketing, with a unique focus on dental practices. With a Bachelor of Science from the University of Florida, Jules brings professional and creative ideas to the digital marketing field.