Did you recently just hear someone mention “content marketing” and you feel like you should already know what it is, but are too embarrassed to ask? Then you’ve come to the right place. The vast majority of businesses are using content marketing in Nashville. From large corporations around the globe to small local businesses, everyone is incorporating content marketing into their strategy. Why? Because it works. But before you dive in, you need to learn more. Is it just a craze? Does it actually mean anything, or is it just a cool-sounding buzzword? Could it actually help you achieve your goals? And if so, how? Keep reading to learn more.
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and ultimately, to drive profitable customer action.”
Rather than pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help solves their issues.
What Kind of Content Marketing in Nashville Should I Be Using?
There are as many types of content marketing as there are types of content. Which is far too many to cover. Here are four main examples to help you start thinking more like a content marketer:
Infographics: These are generally long vertical graphics that include statistics, charts, graphs, and other information.
Podcasts: Valuable information and advice doesn’t come in the form of a book or magazine these days. Everyone is listening to these episodic series on their phones. Furthermore, you don’t have to pay for this new marketing technique either. It’s FREE.
Videos: A largely untapped form of content marketing because people think it’s difficult and expensive. But with inexpensive equipment and the ease of creating high-quality video and audio content, it’s probably not as hard as you’d think.
Books: Clever marketers don’t sell books just to sell books, they sell books as marketing tools.
Why Content Marketing?
To understand why content marketing in Nashville is important for your business, you need to understand the four steps of the buying cycle:
Prior to awareness, a customer might have a need, but they are aware that there is a solution.
Once a customer is aware there is a solution, they will do research to educate themselves.
At this point, the customer starts comparing different products from different vendors to make sure they’re getting the best bang for their buck.
Finally, the customer makes the decision to move forward with the transaction.
The return on investment for content marketing in Nashville can be extraordinary if executed correctly. It also provides additional benefits that support other digital marketing channels. It provides additional content for social media and contributes to SEO efforts.