The goal of producing regular content is to get noticed when people search for your industry online. Posting regular blogs builds your site up as a reputable outlet. And, your blogs are able to rank for specific questions, keywords, and topics. So, why can’t you just toss a bunch of keywords into one post? Here’s a quick lesson on content marketing in Palm Springs:
What are Keywords?
Keywords are relevant words and phrases that someone may type into a search engine, whether it’s a standalone keyword or in a question. You are able to create blogs using keywords strategically in an attempt to rank higher in search results relevant to those words or phrases.
What Kind of Keywords Should My Business Use?
Your business needs to be using keywords relevant to your products and services. Your keywords and phrases should include what a product or service is called plus a location that you are able to provide for. These are simple terms that potential customers can look up and find your business.
What is Keyword Stuffing?
Keyword stuffing is the act of putting as many keywords into a single post as possible. This includes in the body copy, in meta descriptions, and in alt titles for pictures.
Why is Keyword Stuffing Bad?
Keyword stuffing is dangerous business. That’s because it doesn’t yield the results you think it will. Google crawlers look for a single keyword that then allows them to rank your content more accurately for relevant searches. This is all done with an algorithm. A particular keyword needs to show up in specific places throughout a blog in order for Google and other search engines to understand it. Keyword stuffing simply confuses crawlers and risks you getting a way lower ranking than you want.
Are You Looking for Content Marketing in Palm Springs?
Content is king! And, if you’re not paying attention to your content marketing in Palm Springs, now is the time. So, contact us at Digital Resource to learn how our services can better your online business.
Emily is a graduate from Florida Atlantic University where she studied English and communication. With a background in journalism, she is passionate about writing engaging and informative articles, and has a love for local businesses. Emily strives to assist businesses in building their brand identities and communities through quality, digital content.