You’d probably steer clear of a radio spot nowadays. But, one form of media that’s becoming increasingly popular is podcasts! And, if you have some cool, industry topics to touch on, a podcast could become a great component for your content marketing in Riviera Beach. Keep reading to learn more.
What is a Podcast?
A podcast is a digital audio file that a person, people, or company uses to share information as news or entertainment purposes. A podcast can be found online and streamed or downloaded. It’s basically today’s version of a radio talk show.
Should My Business Start a Podcast?
Before you go out and buy a bunch of microphones and gear to start a podcast, you need to determine if a podcast would add value to your company and your audience. How old is your audience? Older audiences may be more inclined to listen in. What information can you provide your audience? No matter what medium you’re using, you always want to offer your audience valuable information. Plus, how would you keep your audience’s interest? You need to be filling a void in the market. What aren’t other places touching on that could pique your audience’s interest.
Why Start a Podcast Now?
According to the Pew Research Center’s 2018 Audio and Podcasting fact sheet shows numbers that podcast listening is up. And we’re not talking about some small percentage. Podcasts experienced a 150% uptake in listeners between 2016 and 2017. And, they also saw an increase in profit.
How to Start a Podcast
Starting a podcast is actually pretty simple. After establishing your goals, topics, and calls-to-action, you’ll need a set up with a mic and a computer. You simply record yourself, edit to your liking, and can post to an array of platforms. From there on, your content marketing strategy should include cross-promoting it on several different platforms.
Are You in Need of Content Marketing in Riviera Beach?
Content marketing in Riviera Beach could be a great addition to your digital marketing strategy. So, if you’re in need of content marketing for your business, contact us at Digital Resource to learn more about how services.
Emily is a graduate from Florida Atlantic University where she studied English and communication. With a background in journalism, she is passionate about writing engaging and informative articles, and has a love for local businesses. Emily strives to assist businesses in building their brand identities and communities through quality, digital content.