You know about content marketing, but might be apprehensive to use it. Whether you are worried about it from a cost perspective or just think it’s a fad, there can be many reasons why you think you shouldn’t use it. Content marketing can be extremely beneficial to your company though. Here are some reasons why you should consider using content marketing in Tampa to help your business.
More Content On Your Site
This might seem obvious, but more content marketing means more content on your website. More content on your website means your customers and potential customers will spend more time on your website. As a result, it will give you a better opportunity to convert them into a sale.
Every post you make is one more page that Google will index. While more posts won’t guarantee ranking higher in google searches, quality content will certainly help. Focusing in on keywords and topics that your customers search for regularly will help your visibility will hopefully result in more sales and new customers.
We already touched on how more content will result in more time spent on your website by your customers, but it can also result in more referral traffic. If more of your customers are reading good, unique content on your website, they are more likely to tell their family and friends about what they read. That will lead to more eyes making their way to your website.
Increased Social Media Presence
If you cross promote your content via social media, you not only extend your reach for your content, it will also result in more followers. Sharing your content via social media allows your users the opportunity to share your content with their friends and followers which greatly increases your circle of followers.
Your primary objectives with content are to engage, inform, help, and bring value for your readers. After you have done that go ahead and pitch a product or service that you offer. If done the right way, it can result in more conversions.
Improve Your Reputation
When people read your content, they create an opinion on your brand. If what you are giving them is helpful, informative, or enlightening they will find your brand credible and trustworthy. People are more likely to do business with a business or company that they find credible and trustworthy.
Better Customer Relationships
Great content can not only build a better reputation as a brand, it can also increase the loyalty of your customer relationship. If you relate to them on a personal level, your customers could develop a more personal relationship with your company. If they start to rely on you as a primary source of information, their loyalty will be all but guaranteed for as long as they buy your products.
Is Your Business Interested in Content Marketing in Tampa?
Content marketing in Tampa can not only make you a more trustworthy source in your industry, it can also lead directly to more sales. Contact ustoday to find out how we can assist you with your content marketing needs.
With a degree in communication from the University of Central Florida, Dan has an extensive background in writing. Dan has written for many different types of entities including television news, newspapers and magazines, and real estate. He enjoys the creative freedom that comes with writing and being able to express his thoughts and ideas to a wide ranging audience.