You’re a business and you want to be found online. You want your business to grow and you’re reading this blog, so it’s probably safe to assume you’re considering internet marketing as your vehicle for growth. How do you get found online? How do you get the most people to see you? Although, for the fastest business growth possible you’re going to want to invest in a mixed internet marketing strategy specific for your industry, in this blog we’re going to examine the content marketing aspect, which can truly benefit any business across the board.
What Is Content Marketing?
You are a business owner, but you are also a consumer. So put yourself in that mindset for a second and think about what kind of experience you would prefer when searching for a service or product. There is the constant “salesy” approach that is going to involve getting bombarded with all sorts of advertisements and 84% of people will actually leave sites like that, filled with intrusive ads. Then there is the informational approach. You the consumer want information and you want a brand that just presents it to you. Content marketing is simply the marketing strategy that involves producing relevant, informative and good quality material that the consumer will benefit from.
Depending on what your business is, find out what your consumers want to know in relation to your company and produce content that meets those needs. Through different content marketing channels, such as blogging, email marketing, videos and infographics, you are, as a business, just organizing information and presenting it in an appealing way so that consumer has a great experience with your brand and ultimately uses your business. The goal of content marketing is the user’s experiences; giving them a great experience through great content will result in more sales for you.
How Do I Use Content Marketing?
As mentioned briefly, there are different content marketing channels so to speak. Content marketing is a multimedia platform and includes pretty much anything that the user can interact and gain some benefit from. The three most successful forms of media types are video, written copy and images.
YouTube has seen tremendous levels of growth and it is reported that by 2017 74% of all internet traffic will be video. You may be worrying about making videos, not having equipment or not knowing what to even make a video about at this point, but you don’t have to. Thanks to the advancements in technology, a smartphone user can take a video, post it online and boom! You created content. Record something informative about your company, a process, a how-to about a product, or something entertaining relating to your business and there are consumers who will appreciate it!
The most popular form of written copy is blogging. Businesses that use blogs reportedly receive 67% more leads than those businesses that are not. And they’re high quality leads that are looking for valuable content and information. Blogging not only helps with attracting consumers seeking knowledge on a subject, but it also helps in your SEO campaign because you’re creating opportunities for other businesses to link to your blog and therefore create more links to your site. Not to mention all the content and keywords you’re putting on your site will get noticed by Google and increase your rankings that way as well. Usually posts of 500-1000 words will give you a good amount of benefits, but keep in mind that if you can get content over 1,500 words that it is shared more often.
Images are another form of content widely consumed online. Not only do images outperform text-based posts across social media forums, but there are some social media channels, like Instagram, that are virtually image based. Even adding images to the other forms of content marketing, like blogging, can see increases in engagement. Having at least one image in your blog posts results in 64.9% more Facebook shares and 20.36% more Twitter shares! Then there are other forms of images, infographics for example, that present the consumer with facts and statistics in a visually appealing way.
There are countless other ways to produce content and include in your content marketing strategy: case studies, podcasts, virtual conferences, eBooks, research reports and webinars to name a few. As a business owner you must sit down and analyze your consumer and design a strategy the will target them. What generation is using your business, what form of media are they consuming the most and then decide on the tasks that must be accomplished to reach your ideal audience.
We can appreciate that you are in your industry because you are good at the business that you are running. And the same can be said for us! We are an internet marketing agency in West Palm Beach that specializes in content creation, SEO, social media management and all things digital marketing related. We understand that as a business owner, you can be overwhelmed with all the other facets of operating a business and may not have the time to sit down and go through the process of creating content to distribute to your customers. That’s why we offer our services to business owners like you! Call us today at 561-429-2585 or connect with us online today, so that we can start helping your business grow through content marketing!
With a business degree from Florida Atlantic University, Julie has years of experience advertising and marketing for several businesses including real estate brokerages and photography companies. She brings her background in writing, graphic design and communications, as well as her experience in the field, when assisting clients with their internet marketing needs. She treats every client with the upmost level of professionalism and care, ensuring everyone who works with Digital Resource has a smile throughout the process!