The great thing about working online is that it is always evolving to improve the user experience. However, when it comes to content marketing, the changes can be somewhat difficult to keep up with. This can impact your numbers. So, read to learn about the latest trends that could affect how many people see and engage with your content:
Social Sharing is Down
With a rise in private messenger popularity, social sharing is actually down, says a recent report. Also, Facebook – the main proponent of social sharing – has recently changed its algorithm. This change affects the way organic reach. That means, since fewer people may be seeing your content, there’s less opportunity to share it.
Harder to Engage
The amount of online content is growing exponentially. That means competition is too. So, when your smaller business is going up against the mass of larger businesses, it can be hard to engage. That means, your content marketing strategy needs to be more focused than ever.
Evergreen Content Gains Popularity
While jumping on the bandwagon for trending topics may seem like a great strategy, that’s not the only kind of content that you should give attention. Evergreen – or content that isn’t time-sensitive – can be extremely valuable. This is potentially due to more research, more references, and the ability to continually update it continues to make it reliable and relevant.
LinkedIn Popularity is Rising
If you’re not using LinkedIn for business, it’s time to change that. For B2B and B2C companies, LinkedIn is proving to be gaining a lot of traction. So, don’t ignore it. Be sure to post your content there for those potential views.
Are You Looking to Take Your Content Marketing to the Next Level?
The content marketing landscape is constantly changing. That’s why it’s so important to work with a digital marketing agency that stays on top of it all! So, contact us at Digital Resource today to learn more about how our services can benefit your business.
Emily is a graduate from Florida Atlantic University where she studied English and communication. With a background in journalism, she is passionate about writing engaging and informative articles, and has a love for local businesses. Emily strives to assist businesses in building their brand identities and communities through quality, digital content.