Corporate Video Marketing | Content to Include in Your Videos

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Multimedia is beginning to dominate every single online channel. This is because it sparks engagement and conveys information visually. There are different kinds of content that you should be including in your videos to ignite conversation. Let’s look at the best tips from your corporate video marketing company!

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3 Forms of Video Content:

1. Awareness

In the first place, we awareness content are videos that are intended to attract your audience. The content should be appealing and the main hub for user entertainment. We recommend creating “Meet the Team” or “Behind-the-Scenes” videos. These videos provide an inside look at your company and should be fun and creative.

Also, “Round-Up” videos are great for awareness content. These videos summarize your company’s efforts each month and your future goals. This lets your audience know that you have a firm game plan.


2. Engagement

In addition, engagement videos spark the user’s emotions. This can amount to a vlog or a funny skit that makes them laugh or cry. Therefore, it is best to have engagement content posted on social media platforms. This way, your audience can react in live time. The number of likes, comments, and shares will be sure to boost your visibility!


3. Education

Lastly, your videos should include educational or “How-to” content. These act as a mini-tutorial about how to use your product or service. “How-to” videos are the leading forms of content on company websites and YouTube. A simple and informative video will increase your company’s credibility.

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Are You Looking for Corporate Video Marketing?

All in all, video marketing is a great way to put your business on the map. Videos are engaging and provides users with a simple means for getting you the results you need. Visit us today to set up a consultation!

Tapkannia is a graduate of Florida International University with a B.A. in Political Science and a minor in International Relations. She enjoys being a part of a team working on media and digital marketing strategies. She finds solace in the written word and producing quality content.

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