It’s estimated that over 50% of people understand a company’s goals by watching engaging videos. It is important that you are staying on top of the latest tips in your videos to generate the largest number of conversions possible. Keep reading for more information about how corporate video marketing can help you!
How Can I Improve CTAs?
For starters, add CTAs that suggest to viewers to visit your website or contact your company directly. Try using, “Call us today!” or “Visit our website for more information!” in order to get viewers to contact you. The suggestive method doesn’t necessarily tell users to perform a task, but it does let them know that your company has all the information they need.
Moreover, try to redirect the user to tour website or to your landing pages. In doing so, you can include links directly on the video or within the description of the video’s location. Landing pages are a great way to extend a CTA to users because it offers in-depth details about a product or service related to the video itself.
Furthermore, drive conversions by getting people to subscribe to get company updates. By subscribing, users will get access to videos that are exclusive only to them. Plus, tell viewers to subscribe to your company by the end of the video with a means to contact you.
Do You Need Corporate Video Marketing?
All in all, video marketing is essential in today’s digital age. We recommend getting started by adding CTAs that produce your highest number of conversions. Videos are receptive to a wide audience and our team is here to assist you. Contact us today to set up a consultation with one of our in-house digital marketing consultants!
Tapkannia is a graduate of Florida International University with a B.A. in Political Science and a minor in International Relations. She enjoys being a part of a team working on media and digital marketing strategies. She finds solace in the written word and producing quality content.