If you’re struggling increasing your Instagram engagement, you’re not alone. Many small businesses aren’t happy with their Instagram engagement and don’t know how to better create posts to encourage more engagement. Luckily, you have stumbled upon this blog. Keep reading to find out how to create the most perfect posts and watch your engagement skyrocket!
Why is Instagram Important?
In case you haven’t heard; Instagram has recently surpassed 500 million users worldwide. Imagine how many people you could potentially get your brand in front of. With the increasing popularity of visual marketing, having a presence on Instagram is a must. Instagram gets 15 times more user engagement than Facebook and 40 times more engagement than Twitter. So if you aren’t already taking advantage of Instagram’s growing popularity, your business will surely be left behind.
What Time Should I Post?
You probably never thought that there was something such as the best time to post on social media, but there is. To get the most Instagram engagement, the optimal posting times are 2 a.m., 5 p.m., and 10 p.m. We recommend posting everyday, but if you had to choose only a few days, post on Mondays and Wednesday for the most engagement. This could vary depending on your business and who your audience is, but for the most part this is a good rule to follow.
Follow These Tips to Increase Instagram Engagement:
Since Instagram is focused on visual sharing, it’s obvious that the picture you post is a huge factor when it comes to increasing Instagram engagement. When choosing a picture make sure it’s a high quality, but relevant image. If you begin to post pictures that have little to no relation to your business, your brand’s image will be confusing and you will risk losing followers. Choosing a filter is not always necessary, but if it enhances your photo then definitely pick one. Try to use lighter images over darker ones, since lighter images generate 24% more likes.
Instagram is the most widely used social media platform for hashtags and it is crucial not to forget hashtags on your posts. Posts with hashtags see 12.6% higher engagement than those without. Hashtags are a great way to encourage Instagram engagement by increasing visibility of your posts and categorizing your content. Aim to use 11 – 15 hashtags on every Instagram post. Choose a variation of popular hashtags and less popular hashtags and see what works best for you. ALWAYS be sure the hashtags are relevant to your post, otherwise it looks spammy and users will notice your desperate cry for more Instagram engagement.
When creating a caption for your Instagram post, remember to keep it short and simple. As mentioned before, Instagram is all about visually sharing. No one is interested in reading a novel under your photo. Your caption should add value to your image. Consider asking a question to engage readers or including a call to action. You don’t have to rush to create a caption. You will be happy you took the time to put some thought into your caption when you see the response from your audience.
Location & Tags
Adding a location to Instagram posts is commonly overlooked by many. Only 5% of posts on Instagram include a location, but those that do receive 79% higher engagement! Hopefully that is enough for you to never forget to add a location again. Whether you add the exact location of your business or just the city is completely up to you, just don’t leave it blank. The last way to increase Instagram engagement is by mentioning other users. These posts receive 56% more engagement. While this may not be possible for EVERY post, be sure to do it when the opportunity arises.
How is your Instagram presence? And how about your entire internet marketing presence? Find out how people are viewing your company online with our free internet marketing analysis. If you have questions about how to increase your social media presence, contact our Social Media Marketing Company at 561-429-2585! We are experts in social media and always stay up to date on the latest trends. Contact us today so we can begin to grow your business through the internet!
Jenna graduated with a marketing degree from the University of Alabama and has a tremendous amount of knowledge and marketing experience from her schooling and internship programs. Having handled many clients on numerous occasions, she is customer service oriented and provides assistance in a professional and friendly manner.