An SEO Checklist is going to be necessary if you are working on creating a digital marketing strategy. Social media helps your company and brand receive more exposure in the digital landscape. Search Engine Optimization can help it be found by the right people at the right time. The most important key to building a digital marketing strategy is to get your business in front of potential customers. If someone sees your social media posts but they can’t purchase your products or services, what good is that to you? So if you have a business in Boca Raton, you need to focus on having a Boca Raton SEO strategy. That way, people near your business can find it.
Creating an SEO Checklist
The first thing to do is to find the long tail keywords that you want to rank for. Remember that long tail keywords are longer and more specific keyword phrases. Visitors are more likely to use these phrases when searching for products and services. So instead of wanting to rank for “ice cream”, you could instead focus on “best ice cream in Boca Raton”. This is more specific and closer to what people would type into their search engine.
Are you Blogging?
You should be. If you aren’t then make sure to have this on your SEO checklist! Blogging is a great way to show search engines that you have an active and relevant website. Also, by constantly creating new content you are also creating new opportunities to be found. An additional benefit is that by blogging you get to share your expertise. This will create a level of trust in your company and brand.
Don’t Have Duplicate Content
If you are publishing content and that content is not unique, you will see a negative effect on your rankings. When we are talking about duplicate content, we are not talking about only on your website, but on the web. If you find content online and you feel it could be beneficial to your audience, then share it with them, but don’t copy it. Make your own version of it with your expert opinion and advice. Consider including a link to that original article as it could also be useful to your visitors. Google and other search engines will view this action, of linking to other relevant websites, as a positive.
Optimize Your Pages And Posts
Each page titles and meta descriptions needs to be unique. They shouldn’t exceed the recommended length (titles should be 30-65 characters long and 100-150 characters for descriptions). Again, if you are making a Boca Raton SEO checklist, you want to guide very specific search engine traffic towards your website.
Make Sure Your Images Are Optimized
If you want to create an effective SEO Checklist, make sure to include optimizing your images. From having descriptive ALT tags and filenames. Search engines “read” images by using the ALT tag and file names to understand what they represent.
Make Your Website Mobile-Friendly
Why should this be on your SEO checklist? Simple, the world is going mobile. From cellphones to tablets to wearables (to mobile gaming devices that can connect to the internet), mobile is the present and future. Mobile device searches are finally outpacing desktop searches. Local searches are also growing since people want to find services and products near them. Having a Boca Raton SEO strategy will help you focus on local optimization.
When creating your search engine optimization checklist, you want to focus on what your potential customer is looking for online. How are they searching for you or your products? What phrases do they use? It can be hard to create a comprehensive Boca Raton SEO strategy. In the case you’d like some help in creating and managing your overall digital marketing strategy, contact a team of experts to help. Contact Digital Resource today! We are experts in creating successful SEO strategies for our clients. Get in touch with our South Florida SEO company at 561-429-2585 or connect with us online today! We look forward to helping your business succeed online!
Orlando has a Bachelors in Business Administration because he truly loves business. Helping businesses succeed in the digital age is one of his passions. The most important thing he believes in is teamwork. Success comes from helping and learning from teammates.