Creating Shareable Content

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Nearly 2.1 billion people have social media accounts in the world, and although it would be difficult to reach each and every one of them, it is possible to reach a greater amount of them. How can I reach the maximum number of consumers online? One of the best ways is by creating shareable posts. If you are unsure of what makes a post “shareable,” then keep reading as the specific criteria is further explained.

How Do I Create Shareable Content?

You first need to identify who you are posting for. Who is your audience?  Different brands attract different people, based on things like age, gender and interests. By knowing who your audience is you can create posts that are specifically appealing to that group. Learning more about your audience will help you better understand exactly how to do this. For example, you can start by looking at your past posts and identifying which posts had more engagement than others based on the type of content that was shared or the hashtags used. With this information you can start to see what your audience typically responds too; learn what they like, what they want to see, etc. To further the investigation of your audience, look at your competition’s audience. What type of posts are getting shared from their page? Since you share an audience, posting something similar to their most popular posts could help be a step in the right direction. And lastly, ask your audience! There is no more direct or definite way to find out the type of posts they want and like to see.

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What Should I Post Online?

So now you know who you are posting for, but what should you post. A picture is worth a thousand words! Posts on Facebook that include a picture or video increase engagement by an average of 120% and 100% respectively. People are naturally visual creatures, so focus on adding an image to each post that will initially grab a user’s attention. Think of Pinterest for an example. You’re scrolling, scrolling, and stop. Why did you stop to click on something? Most likely because you saw an image that stood out to you for one reason or another. Majority of your friends on social media probably share at least some of the same interests as you. You share a posts which shows up on their feed, which interests them, so they share the post which then appears on all of their friend’s posts and so on. Thus, reaching more people! Both images and videos, take into account people’s emotions. People are more likely to share posts that are related to happiness, awe, laughter, amusement, and joy.

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Aren’t you more likely to share a funny video with your friends than a sad video? Probably so. Posting images or videos of good quality also supports good shareable content and remembering to keep in mind the length of a video. If people think a video is too long, they will skip it and not think about it again. Something short and relevant will most likely attract more people’s attention.

Creating more shareable content will have a positive affect on your social media outlets, as it will gain your brand more exposure and more traffic to your pages.

Creating shareable content is just one of the many aspects of online marketing that our internet marketing agency in West Palm Beach is an expert in. We stay up to date with all the latest social media trends and we would love to help your business grow your internet presence. If you would like to learn more about how social media can help promote your business, feel free to contact us at 561-429-2585 or visit us online today!


With a business degree from Florida Atlantic University, Julie has years of experience advertising and marketing for several businesses including real estate brokerages and photography companies. She brings her background in writing, graphic design and communications, as well as her experience in the field, when assisting clients with their internet marketing needs. She treats every client with the upmost level of professionalism and care, ensuring everyone who works with Digital Resource has a smile throughout the process!

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