In today’s evolving digital landscape, creating a strong online presence is a critical step for any dental office to take. Optimizing a dental website can pay dividends when it comes to converting online traffic. Nowadays, consumers start their search online by checking for nearby dentists. Then, they usually check reviews of the office and scan the dental website for hours, locations, and services. If you can show up on that coveted first page on Google, you have a much better chance of seeing results with your online marketing efforts. Follow the SEO recommendations below to maximize online traffic for your dental practice.
Create Quality Content
First of all, most of us have heard that “content is king” – a term made famous by a 1996 essay written by Bill Gates. Nowadays, content creation has reached an all-time high. In order to rank on Google, your content must be high-quality information that is infused with relevant keywords. Write about specific topics your target audience will search for, such as: “how much does Invisalign cost?” Also, pay close attention to article length and organization. Word count needs to be between 300-700 words. Article organization needs to include headlines, sub-headers, and images. Adding keywords to headers and images can give your page a rankings boost, as a result.
Embrace Local Search Optimization
Especially relevant to local services (such as a dental office) is the appearance of the dental website in local searches. Potential online leads will likely search “dentists near me”, or something very similar. Your dental office needs to have a Google My Business listing to take advantage of local search traffic. If your practice is not showing up on local maps, you are missing out on highly-convertible leads.
Increase Link Building Efforts
In order to reap the benefits of your SEO strategy, link building is an important activity to keep in mind. Link building can improve the visibility of your dental office because Google’s algorithm gives it plenty of weight. Basically, when a reputable website links to a page on your website, Google assumes your website also has reliable information. Here’s an important tip: your link-building campaign will be much easier if you start the equation with high-quality content!
Strengthen Your Social Channels
Believe it or not, social media can play an important role in optimizing your dental website. Google takes many factors into account when ranking your site. Social engagement is viewed as a positive attribute for a company. The more likes, shares, and comments you can gather – the better. Social media is also helpful for promoting your branded content, which in turn can increase the number of inbound links you receive. A double win for SEO!
Is Your Dental Website Properly Optimized?
Digital Resource specializes in marketing dental websites all across the country. We continue to strengthen our reputation in the field by delivering rapid results, providing responsive customer service, and just making our clients lives easier. Not sure if your website needs some love? Request a FREE internet marketing analysis to see where you can improve.
Steven comes from the video production world where he worked endlessly to create and tailor content for many different audiences. Understanding the importance of digital marketing, Steven went back to school and obtained his Bachelor’s of Marketing (with a concentration in digital marketing) from Florida Atlantic University. It has quickly become his passion to help businesses convert online traffic - and he is constantly staying up to date with the newest trends and best practices in the industry.
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