The saying goes, “content is king”. There’s a reason for that. No matter how much social media continues to evolve, content is still the #1 thing that drives people to your website. If anything, social media makes your content more accessible than ever before. If you aren’t producing the right kind of content though, you might as well not be producing anything at all. Let’s take a look at some of the do’s and don’ts for 2018 when it comes to content marketing from a Detroit content marketing company.
Make It Appealing – If you don’t write content that people want to read, then what is the point of writing it in the first place. It should be content that’s unique and interesting to your customers. This could take the form of personal stories revolving around your brand, inside news, case studies, and podcasts showcasing highly creative and informative videos.
Engage Your Audience – Content marketing is about active audience engagement and relationship building. You can use content to build audience connections that trigger conversations around your brand.
Ignore Your Audience – To be great at content marketing, the focus has to be about the reader, and not the company or writer. Focusing on yourself or your product is a sure fire way to get people to not read your work.
Ignore Promotion – Creating content isn’t enough. You also have to take the time and respond, comment and engage with your audience. If you’re just a one-way communication channel, even with good content, your prospects will go elsewhere for the interaction they crave.
Are You Looking for a Detroit Content Marketing Company?
Content marketing can be tricky. It’s important to make sure you are putting your best effort forward. At Digital Resource, we are industry leaders when it comes to content marketing. Contact us today to learn how we can effectively manage your content marketing efforts.
With a degree in communication from the University of Central Florida, Dan has an extensive background in writing. Dan has written for many different types of entities including television news, newspapers and magazines, and real estate. He enjoys the creative freedom that comes with writing and being able to express his thoughts and ideas to a wide ranging audience.