Have you abandoned email marketing because people just weren’t opening your emails? Well, that’s not necessarily because email marketing isn’t an effective tool anymore. If you aren’t giving people a reason to open your emails, then it doesn’t matter how good the content inside your email is. Let’s take a look at some ways that you can easily improve your open rates from a Detroit email marketing company.
Have a Good Subject Line
The subject line is the first thing people look at when they get an email. If your subject line isn’t enticing than odds are it’s going to end up in the trash. While it should entice them to open the email, it’s important not to lie about what is inside. Clearly state the purpose of the email, but do it in a way that people will want to open it.
Avoid the Dreaded “Spam” Folder
If you simply follow the rules, you can avoid the dreaded spam folder. The criteria for spam is set by a variety of rules, such as suspicious formatting, image-to-text ratio, missing information, and incorrect code. As long as you avoid those things, there’s a pretty good chance that you will avoid the spam folder and make it to the inbox.
Avoid Purchasing Email Lists
This one is pretty obvious. If you are buying email lists, there is a pretty good chance that those people don’t really want your emails since they didn’t actually opt-in. That’s a great way to end up in the spam folder. Even worse than that, sending emails to a bought email list can result in your email being reported as abuse.
Are You Looking for a Detroit Email Marketing Company?
It can be tricky at times keeping up with the ever-evolving email marketing. At Digital Resource, we are constantly in the know when it comes to what works and what doesn’t with email marketing. Contact ustoday to learn more about how we can run a successful email marketing campaign for you.
With a degree in communication from the University of Central Florida, Dan has an extensive background in writing. Dan has written for many different types of entities including television news, newspapers and magazines, and real estate. He enjoys the creative freedom that comes with writing and being able to express his thoughts and ideas to a wide ranging audience.