It’s no secret that search engine optimization is the latest internet marketing gold mine. An effective SEO campaign paired with quality content is a recipe for success in the long run. The problem with most standard SEO campaigns is that it takes a few months to see results. However, if you want to see SEO results on the same day, I have the solution for you: Google Ads. Keep reading to learn more about Detroit Google Ads.
What Is Detroit Google Ads?
AdWords is a performance-based advertising service from Google. It allows you to bid on keywords (commonly searched words on google) that are relative to your business. The highest bidder with the highest quality score will instantly have their website sent to the first page of google when their keywords are searched. This “quality score” is a metric that determines how relevant your offer is for someone’s search. You can get same results with Google Adwords in a week, then a standard SEO campaign would take months to accomplish.
How Much Is It Going to Cost?
Without getting too deep into the math, Google multiplies your max bid (the maximum price-per-click you are willing to pay) by your quality score to give you an ad rank. Your ad rank determines where your website will appear when someone googles the keyword you bid on. However, you don’t have to shell out a ton of money to get a high ranking.
If you have a high “quality score” you can spend less money than your competitors and still obtain a high page rank. If you have a low “quality score” you will end up paying close to $50 per click, which could accumulate to thousands of dollars per month. Don’t let those numbers scare you, Detroit Google Ads lets you set a fixed budget as low as $25 per month. AdWords can be a powerful marketing tool for your business if executed correctly.
When Will I See Results?
The best part about Google AdWords is that you only pay for results. For example, if you bid on an AdWord that no one searches or clicks through to, then you don’t spend a dime. If you are having trouble finding which keywords are the most effective, you can pay extra to see which keywords perform the best for the industry you are in.
An effective AdWords campaign involves choosing relevant keywords that aren’t too general. If you own a pediatric dental practice in Detroit and use keywords like “Best Michigan Dentist”, you probably won’t be on the first page, because there are hundreds of dentists in Michigan. However, if you chose keywords like “Pediatric Dentist Detroit”, you will receive a much higher “quality score” and end up paying less for specific keywords.
If you are need assistance constructing an effective Google Adwords campaign, our digital marketing experts at Digital Resource are here for you. We offer a range of digital marketing service including SEO, Adwords, web design/development, social media, and much more. Contact Digital Resource for more information today!