It’s no secret that search engine optimization is the latest internet marketing gold mine. An effective SEO campaign paired with quality content is a recipe for success in the long run. The problem with most standard SEO campaigns is that it takes a few months to see results. However, if you want to see SEO results on the same day, I have the solution for you: Google Ads. Keep reading to learn more about Detroit Google Ads.
What Is Detroit Google Ads?
AdWords is a performance-based advertising service from Google. It allows you to bid on keywords (commonly searched words on google) that are relative to your business. The highest bidder with the highest quality score will instantly have their website sent to the first page of google when their keywords are searched. This “quality score” is a metric that determines how relevant your offer is for someone’s search. You can get same results with Google Adwords in a week, then a standard SEO campaign would take months to accomplish.
How Much Is It Going to Cost?
Without getting too deep into the math, Google multiplies your max bid (the maximum price-per-click you are willing to pay) by your quality score to give you an ad rank. Your ad rank determines where your website will appear when someone googles the keyword you bid on. However, you don’t have to shell out a ton of money to get a high ranking.
If you have a high “quality score” you can spend less money than your competitors and still obtain a high page rank. If you have a low “quality score” you will end up paying close to $50 per click, which could accumulate to thousands of dollars per month. Don’t let those numbers scare you, Detroit Google Ads lets you set a fixed budget as low as $25 per month. AdWords can be a powerful marketing tool for your business if executed correctly.
When Will I See Results?
The best part about Google AdWords is that you only pay for results. For example, if you bid on an AdWord that no one searches or clicks through to, then you don’t spend a dime. If you are having trouble finding which keywords are the most effective, you can pay extra to see which keywords perform the best for the industry you are in.
An effective AdWords campaign involves choosing relevant keywords that aren’t too general. If you own a pediatric dental practice in Detroit and use keywords like “Best Michigan Dentist”, you probably won’t be on the first page, because there are hundreds of dentists in Michigan. However, if you chose keywords like “Pediatric Dentist Detroit”, you will receive a much higher “quality score” and end up paying less for specific keywords.
If you are need assistance constructing an effective Google Adwords campaign, our digital marketing experts at Digital Resource are here for you. We offer a range of digital marketing service including SEO, Adwords, web design/development, social media, and much more. Contact Digital Resource for more information today!
Over 70% of marketing strategies miss out on optimizing ads with customer behavioral data 53% of content marketing uses interactive content to generate leads 27% of marketing professionals find budgeting costs to be the most challenging What do job interviews, investor pitches, and digital marketing strategies have in common? It’s not hard to spot. If […]
Have you created a new blog? That’s great! But creating the blog is only half the battle. You also need to get traffic to it. It is useless to develop fantastic content if no one gets to read it. So it is essential to look for ways on how you can increase traffic to your […]
When you do simple research for the top web design resources and tools, you’ll be flooded with hundreds of ideas. From one side, it’s great because you get a chance to find a tool designed specifically to help you out. From the flip side, the decision-making process can last for hours and even days. So, […]
As designers and developers, our web team always works to put themselves in the shoes of the intended audience. So, when a local criminal defense attorney with 35+ years of experience came to Digital Resource for a website revamp, we had our work cut out for us. The Problem Our goal was to redesign and […]
The Problem 0 to 100? Try 1000 to 1! A local home services company was building beautiful outdoor kitchens for luxurious, tropical homes. What they were not building was a successful SEO strategy that would bring in more business. The Strategy Let us paint you a picture. This company could not be found in the […]
4 decades of high-quality service. 5-location oral surgery practice. Hundreds of patients being missed out on. With outstanding care but an outdated marketing strategy, this practice was failing to reach a large portion of their target audience. Looking to build an online presence that would turn leads into real revenue and stand the test of […]
39% of marketing professionals think evaluating ROI is their top challenge 64% of marketers want to know how to devise better marketing strategies Email marketing, event marketing, and content marketing are the top lead generation strategies Your business marketing plan isn’t just a tool for increasing sales. It’s how your brand will be represented in […]
According to a Harvard Business Study, people with goals are 10x more successful People with written goals are 50% more likely to achieve than those without IBM found that 72% of employees don’t understand their company’s strategy Happy New Year! Right now, the next 12 months are shiny and bright – and so is your […]
46% of Google searches are for local businesses. 56% of local businesses have not claimed their Google Business listing. 75% of enabled users voice search every week. Every start-up or small local business eventually runs into some obstacles when trying to cast a wider net and bring in more solid leads and customers. Increasing […]
70% of marketers say SEO is more effective than PPC for sales. 21% of marketers write for search engines. 50% of searches are four or more words. With the introduction of the New Year coming up, it is a good idea to take stock of what you have accomplished in terms of digital […]