Detroit Link Building | The Beginners Guide to Link Building

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If your business doesn’t show up in Google search results, does your business even exist?  Link building, the process of acquiring hyperlinks from other websites to your own is extremely important for search engine optimization. If you do it correctly, your website will rank higher on Google. To better understand why it is so important, you need to understand how Detroit link building works.

Back to Basics

Let’s start with the basics. The primary goal of link building is to secure a link on another website owner’s site to your page. Businesses invest their time and resources in link building in order to secure good links from important websites. If a business is receiving links from another site, it is building rapport and trust with those visitors. Since searching for a certain website gives you a link to your website, the only other way to get to your site would be to bookmark a page or type the full URL into your browser.

How to get started with Detroit link building

Detroit Link Building Doesn’t Stop With SEO

Yes, Detroit link building is important for SEO, but it doesn’t stop there.  Links are valuable in developing your audience.  When you secure a link on another website, their audience gets direct access to your website. And, BAM—you have referral traffic to your site!

Links are also valuable for internet marketing. The link to your site creates a positive connection and develops a relationship with your customer. Marketing is all about relationship building!

Getting Started With Link Building

First, you need to be creating great website content that provides value to your audience. Secure the links your website deserves. Do this by creating intentional pages and links to other websites where your links make sense.

Then you can submit your site to web directories. Some web directories are Yahoo! Directory, worldhot.com, and splut.com.  Be wary of other, smaller directories because the quality of the site linking to you matters. You can also search around for people who have useful sites related to your industry. Engage them in an intellectual conversation about something they recently wrote. Once the relationship is established, send them over a link to something you wrote and ask them what they think. You’ll be surprised by how quickly you will begin to generate links to your site.

What are the goals of Detroit link building

Page Relevance Matters

How does Google know your pages are relevant? First, Google crawls the web by following links and creating an index from the pages they find. Then, they use algorithms. These algorithms determine what is the most relevant result.

Stay With It!

Even though link building has been around since the rise of Google in 1998, the best practices for link building are constantly changing. That’s because Google is constantly updating their algorithm. In the past, it was all about using hundreds or thousands of links. It was more quantity over quality. Now, a single valuable link gives quality websites even more power.

Now that you know how important link building is to your SEO strategy, audience development, and marketing strategy, contact us to get started today. Digital Resource is a digital marketing agency specializing in link building and all your marketing needs. Request an instant SEO scan today.

Jules is an experienced marketing professional from Jupiter, Florida. She has experience in social media marketing, with a unique focus on dental practices. With a Bachelor of Science from the University of Florida, Jules brings professional and creative ideas to the digital marketing field.

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