Optimizing your maps online is essential for local search engine optimization. Detroit maps optimization will allow you to appear properly in local search results. When someone searches for a business type using their smartphone, tablet, or computer, they will receive a list of local businesses with their exact location. Getting on that list is what maps optimization is all about!
Claim Your Listings
First off, you need to claim your Google My Business listing. If it is already claimed, log in to that account that it is associated with. If you don’t remember the login—STOP. Do not make a new Google My Business listing! Google does not like multiple listings of the same business. Instead, contact Google and ask for access to that account.
Once you have access to the account associated with your listing, verify your listing. This way, Google knows the business owner is the one that is in control of the listing. This process may take some time, but it is worth it.
Include Your Business Name
Next, you need to add all of the proper information to your Google My Business account. Start with your full business name and make sure it is exactly the same as it appears on your website. Google likes when they match perfectly.
Categorize Your Business
Google also gives you the opportunity to categorize your business. Make this as specific as you can. If you own an Italian restaurant, you want to categorize your business as an “Italian Restaurant”, not “Restaurant”. You have a much higher chance of ranking for a specific category rather than a broad category.
Detroit Maps Optimization is All About the Address!
Then, make sure your business address is correct. If your address includes a suite or building number, include that. You will also want to verify that the pin on the map is in the proper location. We recommend placing the pin at the front door of your business so your customers can find you easily.
Your Customers Want to Contact You
Don’t forget to add your phone number! This is the easiest way for customers to get in touch with you. Make sure your phone number is accurate. You should also include a link to your website. Let your customers learn more about you after they find you on Google.
Show Off Your Business
Add your photos to your Google My Business listing to give a boost to your maps optimization! Your customers love seeing photos of your business before they arrive. They want to check you out. Include high-quality, bright images. These images lure your customers into your business.
Also, make sure your information is up-to-date. Google My Business gives you the option to add your hours, so add them if you have set hours! You can also add holiday hours. So, if you’re always closed on Thanksgiving add that and Google will mark you as closed just on that day. Since there is an option to include your menu on Google, be sure to update it if there are any changes!
Once your Google My Business account is optimized, start claiming other local business citations. Not sure where to get started with Detroit maps optimization? Let us handle that for you. Contact Digital Resource at 561-429-2585.
Jules is an experienced marketing professional from Jupiter, Florida. She has experience in social media marketing, with a unique focus on dental practices. With a Bachelor of Science from the University of Florida, Jules brings professional and creative ideas to the digital marketing field.