Search Engine Optimization, referred to as SEO in the digital world, is the key to getting your business noticed online. Without Detroit SEO, it would be very hard, if not impossible, for a new customer to find your business online. SEO involves understanding how search engines like Google work and what makes them tick.
Detroit SEO, Explained
If you’ve ever searched for something online, you know more about Detroit SEO than you think. When you put a word or phrase into a search engine (like Google), you describe what you are looking for. Then, you pick the result that is the best match for what you are looking for from a page of results.
But, let’s say you’re looking for something specific like a white button-down shirt. You want to find the shirt you want from a search engine that is providing you the best results. Any business that sells white button-down shirts wants to be the first result when you search so they can sell more shirts. Making all of these “wants” matchup is search engine optimization’s job.
Why Is SEO So Important?
SEO is important because when people find your website via a web search and they find what they are looking for quickly, you can receive a lot of new web visitors. If it is hard for users to find you in a web search, you miss an opportunity.
What Factors Affect a Search?
The first thing Google tries to understand is your question. Google uses a technology called knowledge graph to better understand what you are looking for, quickly. Search engines are continually working on improving their algorithms to better predict what the user is looking for faster and more accurately.
Your location also plays a role in what results are generated. If you type in “dentist”, Google is going to generate a list of dentist offices that are near you. In this case, Google understands that you do not care about dentist offices that are in Chicago when you live in Detroit.
How SEO Affects Your Business
But, what does Search Engine Optimization actually do? The first thing your digital marketing agency will do to start SEO is to perform a technical audit to determine a list of issues with this site. This audit will assure your website has a sitemap Google can find, make sure your site loads quickly, and analyze your site’s design to make sure it works well for users.
Next, your search engine optimizer researches and optimizes keywords. Keyword research determines which keywords would be best to use for a specific site. Then, he makes sure the site uses those keywords often enough for it to rank for that word in Google. This process is referred to as keyword optimization.
Once the keywords are optimized, it is time to build links. When a well-respected website links to your site, Google gets the idea that you’re a trusted, quality website. SEOs spend a lot of time working on getting links in a process referred to as link building.
Search Engine Optimization is key to getting your business noticed online. At a loss on where to start on your Detroit SEO? Request an instant SEO scan from Digital Resource today.
Jules is an experienced marketing professional from Jupiter, Florida. She has experience in social media marketing, with a unique focus on dental practices. With a Bachelor of Science from the University of Florida, Jules brings professional and creative ideas to the digital marketing field.