Over the past couple of years, you may have noticed major social media platforms promoting new features that revolve around live streaming. It is a great way for brands to drive revenue and engage with more users. Nowadays, there is more live content functionality being rolled out regularly and more businesses are jumping on the bandwagon. Because video is such a major trend and live streaming is a great way to develop relationships with customers, our Detroit social media marketing company encourages entrepreneurs and marketing managers to implement live streaming into their social media strategy. If you have never created live content before, it can seem a little daunting. Here are some tips to follow to make your social media reach new heights.
Choose A Niche Topic to Focus On
One key way to stand out amongst the competition with your social media content, no matter what avenue you use, is to focus on a particular niche. Think about the type of content you want to be known for. From there, you can figure out what kind of live streaming sessions you’d like to broadcast. While you can stream anything relevant to your brand and your audience, for optimum engagement, you might trying hosting a poll on your Instagram stories to get a feel for what your audience’s preference is. Furthermore, you could also broadcast an important event or discuss some sort of anomaly that’s happening in the workplace. People love entertainment, so give them a break from their everyday life.
Selecting the Best Platforms with a Detroit Social Media Marketing Company
The next step is to think about where exactly you want to live stream content. There are multiple options to choose from so it’s important to consider your brand’s needs and goals as you choose a platform. For example, Facebook Live is very popular with many marketers. One of the many key benefits that come from using this platform, in particular, is that you most likely already have an audience that you’ve been building up over time. When you begin to advertise your live sessions, you should have immediate interest.
Plan Ahead to Create Interest and Anticipation
There’s not much use creative live content if you don’t have anyone that wants to watch it. To ensure maximum viewership, plan ahead and build interest and anticipation. Some tactics to try out would be to create a sense of urgency. Harness the “fear of missing out” by promoting upcoming live streams to your audience with details on the place, date, and time. You can promote on the platform you’re using for the content, your other social media platforms or your website. Try to stress the importance of people joining you live if you’ll be showing them something they can’t access elsewhere.
Dive Straight In
When you hold your live broadcasting, remember that people have busy lives and are impatient. Capture their attention quickly by jumping straight into the topic of conversation. Don’t forget, you’ve been advertising this live stream and creating anticipation so viewers won’t need too much of an introduction. Try to avoid drawn-out countdowns to interviews, offers, and events.
Going live can be extremely intimidating at first. Especially if there is a huge audience waiting to watch you. If you need assistance giving your audience something they want to see and listen to, reach out to our Detroit social media marketing company. Our internet marketing specialists are experts in coming up with interesting and entertaining topics to chat about. Contact us today to learn more!