While social media marketing might seem as simple as posting to your Facebook or Twitter, there is a lot more that goes into a successful Detroit social media marketing plan. This blog will give you the background knowledge needed to successfully use social media as an effective marketing technique.
What You Need to Know About Detroit Social Media Marketing:
What Is Social Media Marketing?
Let’s start by answering the simple question, “what is social media marketing?” To put it simply, Detroit social media marketing is the use of social media platforms and websites to promote a product or service. Basically, it’s using social media to further expand your reach to your client base. However, there is much more that goes into a successful social media marketing campaign. It’s more than just posting social media, but where and what to post.
Knowing What to Post
Knowing what to post and where to post it is as important as the content itself. Posting regular, unique content that your customers find valuable will help draw more attention to your business. Blog posts, images, infographics, videos, and how-to guides are just some of the valuable tools you can use on social media. It’s also important to post things that represent your brand’s image. While each social media platform is unique, everything you post should reflect your company’s values and your brand’s image.
Facebook is a casual, friendly environment where people go to catch up with their friend and see what they are doing. You want to keep your content on Facebook light-hearted and friendly.
Pinterest is one of the faster growing social media platforms. While it’s image theme is the perfect fit for retail, anyone can benefit from using it when used right. Pinterest allows you to showcase products while using your brand’s image to create an eye-catching pinboard.
Twitter allows you to instantly alert your followers about everything and anything going on with your business. Twitter gives you the ability to grow your follower base relatively easy as well. Simply follower accounts in your industry or related fields and there’s a good chance you will get follows back from them and others.
Linkedin is the social media platform for the professional. This is a great spot to interact with other professionals in your field. Linkedin also allows people to give your business a “recommendation”. Recommendations make your business seem more credible to new potential customers.
Youtube is THE spot when it comes to posting videos. While many might try and create the “viral” video, the more effective tool is to create a how-to video or an instructional video that will not only teach your customer something but also allow them to learn more about you and your company.
When it comes to using social media for marketing, there are many options out there. Twitter, Facebook, Pinterest, Linkedin, and Youtube are all valuable marketing platforms if used properly. Contact us today to get your free social media marketing analysis.
With a degree in communication from the University of Central Florida, Dan has an extensive background in writing. Dan has written for many different types of entities including television news, newspapers and magazines, and real estate. He enjoys the creative freedom that comes with writing and being able to express his thoughts and ideas to a wide ranging audience.
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