Digital Marketing Agency | Why You Need to Optimize Web Analytics

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A good digital marketing agency is determined by their strategy. This strategy must be measurable to provide you with results to effectively optimize your campaign. It is recommended to take advantage of two web analytics tactics that you may not have heard of. Keep reading to learn more!

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How to Optimize Analytics:

1. Average Session Duration

In the first place, a user’s Average Session Duration (ASD) makes a difference. This analytic measure the time period a user chooses to stay on your site. If people are on your page for less than 10 seconds, chances are your content is not appealing.

Also, this analytic should be broken up into different categories. You should analyze the ASD based on your website and social media platforms. Both provide different content and the ASD rate will vary. Plus, mobile and desktop users need to be measured so you can adjust your campaigns accordingly.


2. Bounce Rate

In addition, the bounce rate is measured by opening an email or clicking throughout your website. The goal is to generate conversions based on your email content and/or website. If you have a high bounce rate, then your content is extremely unappealing. This number should be relatively low, and this is a great way to effectively measure your campaign.

Furthermore, you need both ASD and bounce rate analytics to lead your campaign progress. As a company, you need to see what methods work and what doesn’t.

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Do You Need a Reliable Digital Marketing Agency?

Last but not least, it is important to us that you are knowledgeable about the latest marketing analytics. That’s why we are your leaders for planning and executing a firm digital marketing strategy. Visit us today to get started on your journey! We know what works best for your company!

Tapkannia is a graduate of Florida International University with a B.A. in Political Science and a minor in International Relations. She enjoys being a part of a team working on media and digital marketing strategies. She finds solace in the written word and producing quality content.

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