Digital Marketing Agency | Why You Need to Optimize Web Analytics

No Comments

A good digital marketing agency is determined by their strategy. This strategy must be measurable to provide you with results to effectively optimize your campaign. It is recommended to take advantage of two web analytics tactics that you may not have heard of. Keep reading to learn more!

who can help me find the best digital marketing agency?

 

How to Optimize Analytics:

1. Average Session Duration

In the first place, a user’s Average Session Duration (ASD) makes a difference. This analytic measure the time period a user chooses to stay on your site. If people are on your page for less than 10 seconds, chances are your content is not appealing.

Also, this analytic should be broken up into different categories. You should analyze the ASD based on your website and social media platforms. Both provide different content and the ASD rate will vary. Plus, mobile and desktop users need to be measured so you can adjust your campaigns accordingly.

 

2. Bounce Rate

In addition, the bounce rate is measured by opening an email or clicking throughout your website. The goal is to generate conversions based on your email content and/or website. If you have a high bounce rate, then your content is extremely unappealing. This number should be relatively low, and this is a great way to effectively measure your campaign.

Furthermore, you need both ASD and bounce rate analytics to lead your campaign progress. As a company, you need to see what methods work and what doesn’t.

how do i learn from the latest digital marketing agency?

 

Do You Need a Reliable Digital Marketing Agency?

Last but not least, it is important to us that you are knowledgeable about the latest marketing analytics. That’s why we are your leaders for planning and executing a firm digital marketing strategy. Visit us today to get started on your journey! We know what works best for your company!

Tapkannia is a graduate of Florida International University with a B.A. in Political Science and a minor in International Relations. She enjoys being a part of a team working on media and digital marketing strategies. She finds solace in the written word and producing quality content.

Free Internet Marketing Analysis

Our team is ready to review your website, your search rankings, and social media presence. We'll provide you with some tips to help you propel traffic, drive leads and increase revenue.

RSS Test

  • Cracking the Code of Domain Authority: What Is It and How to Improve it June 29, 2020
    Domain authority (DA) correlates with search engine result pages There are over 40 variables used to calculate domain authority Backlinking is critical in increasing domain authority How do you determine your online success? How about the strength of your online presence? These are the questions that online marketers contend with regularly. The truth is that […]
    Orlando Gonzalez
  • Adapt or Die – Being an Early Adopter to New Social Media Platforms June 26, 2020
    Social media has become a huge part of marketing. What’s crazy is they’re all fairly new. The oldest of the current popular ones – Facebook – was launched in 2004 and didn’t become a social media powerhouse until years later. For a business, having influence on social media has pretty much become a necessity at […]
    Michael Demyan
  • How to Improve Your Mobile Marketing June 26, 2020
    40% of online transactions happen on a mobile device 51% of marketing budgets are put into mobile ads 4 billion people use the internet on mobile Not long ago, companies weren’t putting much thought into mobile marketing. It’s hard to believe that smartphones aren’t really that old. When they first came out, there wasn’t much […]
    Michael Demyan
  • How to Optimize Video for Different Social Media Platforms June 25, 2020
    Videos on Facebook receive 8 billion views per day One-third of people on the internet use YouTube Users watch 2 billion videos on Twitter per day Creating awesome video content is one thing, but did you know that you should handle video posting differently for all of the popular social media platforms? That’s right! Social […]
    Michael Demyan
  • Unethical Marketing is Hurting Your Business, Here’s How to Change it June 25, 2020
    56% of Americans stop buying from brands they believe are unethical 75% of consumers say they would take action against irresponsible companies Black hat marketing practices can get your business banned from search engines Not sure if you’ve noticed but the world is changing and it’s happening fast. What we value about a company is […]
    Orlando Gonzalez
  • 7 Ways You Can Lower Your Website’s Bounce Rate June 25, 2020
    If you had it your way all the time, people would be spending hours on your website right before converting, but unfortunately that’s not the case. People have short attention spans, which can result in a high bounce rate. Only 28 percent of words are actually read on a web page. Your website needs to […]
    Michael Demyan
  • 8 Ways to Boost YouTube Traffic for Your Business June 23, 2020
    70% of what people watch on YouTube is determined by its recommendation algorithm 73% of U.S. adults use YouTube 500 hours of video are uploaded every minute The majority of Americans watch videos on YouTube, so if you’re not using it to advertise for your business, it’s definitely something you should look into. YouTube is […]
    Michael Demyan
  • How to Build Trust and Rapport to Maximize Your Business June 18, 2020
    86% of buyers are willing to pay more if it means a better customer experience. 75% of consumers prefer companies that offer rewards 65% of business comes from existing customers The most important factor in a strong relationship with your clients is trust. Trust is the thread that weaves through every healthy relationship, and that’s […]
    Orlando Gonzalez
  • Your Content is Boring – Here’s How to Boost Engagement June 11, 2020
    You just published your blog post or video, and you’re super excited, but no one’s liking or commenting. That probably means no one’s sharing it either. No matter how good you think your content might be, it won’t reach its true potential if no one is sharing your work. That’s why you need to find […]
    Michael Demyan
  • How to Optimize Your Social Media Accounts for Business June 1, 2020
    Facebook is the most popular social media channel for digital marketers producing content Instagram provides the second-highest ROI for marketing efforts Increasing brand exposure is the most commonly cited benefit of social media marketing Cultivating a social media presence for your business can seem like throwing wet spaghetti against the wall – trying to see […]
    Alexandra Gomez

More from our blog

See all posts