Digital Marketing Agency | Social Media Strategy

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Because social media is one of the most popular and effective ways for any company to get their message across, many older advertisers are struggling to keep up with the latest trends, and so marketing attempts fall flat. Here are a few ways you can keep your approach fresh.

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Geo-Targeting

Get your ads where they need to go.

One of the most helpful aspects of advertising over social media is the ability for sites like Facebook and Instagram to be able to utilize location data from photographs and posts so that they can be efficiently targeted to certain local zip codes. This is especially useful for local businesses like restaurants. Targeting can bring in big results if done well and with your target audience in mind.

 

Keywords

Say exactly what you need to.

Keywords are perhaps the most important thing when it comes to social media marketing. Keywords help sites determine where to categorize your ads and then show them to audiences who would be most likely to be interested based on listed personal interests. Using this data, ads can be placed very accurately. Keep keywords in rotation so you can make sure you’re using the most up to date ones for your product or service.

 

Paid Ads

Reach new audiences.

Paid ads are the backbone of social media advertising, as paid ads are much more effective at being targeted toward an audience you would not normally be engaged with but will still take interest in your product. Because Facebook has advanced analyzation of individual interests, it can optimize your ad exposure.

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