In the digital marketing sphere, it can be challenging to set your company apart from the competition. The best way to do this is to use AIDA—a marketing technique focused on convincing the buyer to buy your product or service. Let’s take a look at how digital marketing for franchises can benefit from this practice!
What is AIDA?
For starters, you need to start your campaign by getting their “A” for attention. The goal is to spark curiosity in a potential buyer to visit your website or click on an ad by interest alone.
So, try using verbiage that gets the reader to follow your company’s links. For example, “Do you work out?” or “Are your teeth as shiny as they once were?”, are great instances for getting the reader’s attention.
Next, you want to be able to pique the reader’s interest by including supplemental information. The best way to go about this is to use a statistic that highlights the attention-grabbing headline you had used before.
In particular, “Over half of Americans have some form of yellow teeth by the age of 30” sounds alarming, yet intriguing to allow the reader to learn more.
Moreover, the desire aspect involves putting your product or service on full-display. This tells the reader that you have a solution to a problem that has been posed. Indicate to the reader how their life will be better by using your product alone.
Furthermore, always have the reader take action. You can tell the reader what to do next, including buying the product or contacting you directly. The call-to-action should be a short phrase that is easily visible to the reader.
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All in all, it is important that your business stays on top of the latest digital marketing techniques it has to offer. We are your experts for everything digital! Contact us today for a FREE website evaluation!
Tapkannia is a graduate of Florida International University with a B.A. in Political Science and a minor in International Relations. She enjoys being a part of a team working on media and digital marketing strategies. She finds solace in the written word and producing quality content.