Digital Marketing for Franchises | Start Using AIDA to Boost Engagement

No Comments

In the digital marketing sphere, it can be challenging to set your company apart from the competition. The best way to do this is to use AIDA—a marketing technique focused on convincing the buyer to buy your product or service. Let’s take a look at how digital marketing for franchises can benefit from this practice!

 

who can help me find the best digital marketing for franchises?

 

What is AIDA?

1. Attention

For starters, you need to start your campaign by getting their “A” for attention. The goal is to spark curiosity in a potential buyer to visit your website or click on an ad by interest alone.

So, try using verbiage that gets the reader to follow your company’s links. For example, “Do you work out?” or “Are your teeth as shiny as they once were?”, are great instances for getting the reader’s attention.

 

2. Interest

Next, you want to be able to pique the reader’s interest by including supplemental information. The best way to go about this is to use a statistic that highlights the attention-grabbing headline you had used before.

In particular, “Over half of Americans have some form of yellow teeth by the age of 30” sounds alarming, yet intriguing to allow the reader to learn more.

 

3. Desire

Moreover, the desire aspect involves putting your product or service on full-display. This tells the reader that you have a solution to a problem that has been posed. Indicate to the reader how their life will be better by using your product alone.

 

4. Action

Furthermore, always have the reader take action. You can tell the reader what to do next, including buying the product or contacting you directly. The call-to-action should be a short phrase that is easily visible to the reader.

 

where can i learn more about the latest digital amrketing for franchises near me?

 

Are You Looking for Effective Digital Marketing for Franchises?

All in all, it is important that your business stays on top of the latest digital marketing techniques it has to offer. We are your experts for everything digital! Contact us today for a FREE website evaluation!

Tapkannia is a graduate of Florida International University with a B.A. in Political Science and a minor in International Relations. She enjoys being a part of a team working on media and digital marketing strategies. She finds solace in the written word and producing quality content.

Free Internet Marketing Analysis

Our team is ready to review your website, your search rankings, and social media presence. We'll provide you with some tips to help you propel traffic, drive leads and increase revenue.

More from our blog

See all posts