Social media is changing the way people and companies interact with each other. The convenience allows the digital interface to be a medium for engagement. Let’s take a look at how to boost digital marketing for franchises!
Aspects to Include in Social Media:
For starters, make sure that you are using themes throughout your timeline. A streamlined, set theme provides personality to your company. In fact, a set theme allows people to understand a fixed set of posts and theming customized to your social media pages.
For example, maybe your company creates posts that have a light purple hue for each image. Also, that you schedule posts at a specific time every day. Online users will notice this and expect this routine from your company!
2. Adjust to Platforms
In addition, you need to adjust your posts for each social media platform. This is because each platform functions differently and may have requirements that others do not. In particular, a link needs to be included in the caption for Twitter.
However, Facebook posts should not have a visible link in the caption. Instead, add the link to the post but it is unnecessary to place the physical link in the caption because it is redundant.
3. Original Content
Furthermore, we recommend producing original content for social media. Stock photos are convenient but cannot cut it nowadays. Audiences are drawn to original, and authentic imagery that shows off your creativity. Instagram focuses on aesthetics—so create content that instantly grabs the user’s attention.
Do You Need Digital Marketing for Franchises?
Lastly, it is important to us that you are using social media tips to boost your visibility. The most important aspect that you can build on these platforms, is to promote brand awareness. Contact us today to get started!
Tapkannia is a graduate of Florida International University with a B.A. in Political Science and a minor in International Relations. She enjoys being a part of a team working on media and digital marketing strategies. She finds solace in the written word and producing quality content.